"Survivor...From Tv To The Internet"
"Survivor...From TV To The Internet"
By Christopher Wright,Guerrilla Marketer Copyright New
Innovations
Survivor...the show goes something along these lines. They take
a group of people and place them in remote destinations. Then we
wait and see who forms partnerships...and who double crosses who
(whom?). What if someone dropped you off in the middle of the
Internet (where would that be anyway?) and you had 30 days to
make a profit, what would you do?
Well, that's exactly the situation one faces when they decide
to pursue an Internet venture. This is where many become
infected with the deadly virus...'get-richous-quickitis'. When
infected, you become susceptible to the 'dark side' of Internet
marketing. You begin practicing the dark arts...bulk email
(spam), FFA link pages, and safe-lists (opt-in spam) just to
name a few. Is there any cure for this disease? Yes!
The first thing people should (or eventually will) realize is
that the Internet itself is not a business, just a business
tool. Arguably the most powerful tool invented...but
nevertheless just a tool. What this means is that the rules of
business have not changed, just the way they're implemented.
Now, as for our 30 day challenge, I would consider forming a
joint venture with an ezine editor. I would try to get the
editor to endorse my product/service. Doing so enables you to
side step one of the hardest obstacles of Internet
marketing...TRUST! I have come to believe that this is probably
THE most important ingredient in your marketing cookbook. You
may be able to write the most compelling ad copy and create the
most functionally and beautifully designed site that could be
done by humans (excluding get-rich-quick artists, of
course...they ARE superhumans:)
Offline its said that direct mail promotions produce ,at most,
a 1%-3% response. But with the power of the editor's endorsement
and PROPER FOLLOW UP, a 7%-10% response can be achieved. Some
marketers have received an even greater return. So, it's no
wonder that FFA link pages and all the other gimmicks produce
such feeble results. My personal opinion is that the only reason
these gimmicks work (as little as they do) is because of the
'greater fool' theory. Because the Internet is still growing,
new members join the 'netrepreneur' ranks. These are in turn
infected and the cycle starts again. But the Internet is quickly
maturing and 'greater fools' will become increasingly hard to
find.
"Send Your Articles to 100+ Editors"
www.GuerrillaPromotions.com/TrafficMagic.html Christopher
Wright, Guerrilla Marketer "Make Money...Or Make Excuses"