First Impressions - What Your Site Is Saying About You

First Impressions - What Your Site Says About You. By Jenean Matthews I'm sure you've heard the saying "First Impressions, are lasting impressions". This saying is very true. Every time you meet someone for the first time an impression is made. Things are no different on the internet. Even though you, as a person, can't be seen, your site says a lot about you once it is visited for the first time. What type of impression are you leaving? In our online experience we've clicked on many sites. We have developed first impressions on numerous occasions. Here are a few impressions a site may leave: The Immediate Sales Site How would you like it if you went to purchase a new computer and upon walking into the store the salesperson met you at the door with a computer in hand and escorted you to the cash register? You would turn around and walk out wouldn't you. Well some sites are like that. As soon as you click on the URL you are immediately hit with a sales pitch. You don't know who the site owner is and you're not familiar with the brand of products being offered. They may be offering the type of product you're looking for, which is why you're at the site but you need more information before you make a decision and it's just not offered. Like the computer example, you'll probably leave that site. A good salespeople introduce themselves, ask you what you are looking for, allow you to browse around if you want, give you directions to specific areas of the store that may interest you and are there for you when they're needed. A site that doesn't have an immediate hard sales pitch, is user-friendly and introduces the owner of the site leaves a good impression. Flea Market Site This site occurs as a result of the associate programs wave. I'm all for associate programs. I have signed up for a few also. The problem with the flea market site is everything is being offered on the same page. It's to cluttered. When you first walk into a flea market you're presented with everything you can possibly think of. People are selling used items, collectibles, some new items, and everything else. Nothing is neat or orderly, it's a flea market. You