First Impressions - What Your Site Is Saying About You
First Impressions - What Your Site Says About You. By Jenean
Matthews
I'm sure you've heard the saying "First Impressions, are lasting
impressions". This saying is very true. Every time you meet
someone for the first time an impression is made. Things are no
different on the internet. Even though you, as a person, can't
be seen, your site says a lot about you once it is visited for
the first time. What type of impression are you leaving?
In our online experience we've clicked on many sites. We have
developed first impressions on numerous occasions. Here are a
few impressions a site may leave:
The Immediate Sales Site How would you like it if you went to
purchase a new computer and upon walking into the store the
salesperson met you at the door with a computer in hand and
escorted you to the cash register? You would turn around and
walk out wouldn't you.
Well some sites are like that. As soon as you click on the URL
you are immediately hit with a sales pitch. You don't know who
the site owner is and you're not familiar with the brand of
products being offered. They may be offering the type of product
you're looking for, which is why you're at the site but you need
more information before you make a decision and it's just not
offered. Like the computer example, you'll probably leave that
site.
A good salespeople introduce themselves, ask you what you are
looking for, allow you to browse around if you want, give you
directions to specific areas of the store that may interest you
and are there for you when they're needed. A site that doesn't
have an immediate hard sales pitch, is user-friendly and
introduces the owner of the site leaves a good impression.
Flea Market Site This site occurs as a result of the associate
programs wave. I'm all for associate programs. I have signed up
for a few also. The problem with the flea market site is
everything is being offered on the same page. It's to cluttered.
When you first walk into a flea market you're presented with
everything you can possibly think of. People are selling used
items, collectibles, some new items, and everything else.
Nothing is neat or orderly, it's a flea market. You