Tips to Grow Your Business
You are sitting on a goldmine with your business. Beyond
whatever your current services and products, you have more at
your fingertips than you might realize. Here are ideas to grow
your business to that next level.
1. Create an informational tips booklet as a marketing tool, a
new source of revenue, or both. Do this by using information you
have given your clients year after year in other formats.
2. Write out those 'sound bites' you are forever telling your
clients and audiences. Once you write them out, organize the
tips into the most likely categories for your specialty.
3. Consider the different formats that manuscript could become.
You can print it as a booklet, record it as an audio or video
tape, develop it into daily reminder cards, use a tip per day on
a calendar, just to name a few of the many possiblities.
4. Map out how you want to distribute each of the products you
chose from the above list. Some will be through publicity
excerpts in print publications. Others will be sold direct in
large quantity. You may even license reprint rights for very
large quantities.
5. Notice how the products balance out the service side of your
business. Products can be a good match for a client's budget
when they cannot afford or are not ready to purchase your
consulting or speaking services.
6. Plan to introduce at least one or two new informational
products a year to expand your business. That allows you to stay
in touch with your prospects, clients and former clients each
time you launch a new product, all while growing your business.
7. Recycle your knowledge to nurture your clients and to nurture
your own business development. Use those resources you already
have for everyone's benefit.