No, I Mean Really Small Business!

Last week I attended two giant web shows at the Los Angeles Convention Center. The huge InternetWorld Spring 2001 and a concurrent show titled eCRM, both offered in the sprawling four block square building in the City of Angels. I went to seek out and report on ecommerce solutions for the little guy. You know, that's you and me. The companies that have less than 100 employees! The traditional label of "Small Business" has come to apply to far too many companies. I guess we should adopt the term "Microbusiness" to get realistic about what most of the world imagines when you say "Small Business". I mean a business with less than 10 employees and I think most of the rest of the world does too. Monstrous companies define us as invisible. Well picture this if you will, I brazenly approached one sales guy (there were dozens of them) at Siebel Systems booth (more like a small city dominating 10 spaces in the convention center). I simply asked him "Does Siebel offer any solutions for the small business?" His response was predictable. "Our enterprise solutions can be applied across multiple platforms to unite all legacy systems throughout . . ." STOP right there please! You might just as well have said a very simple NO! You could go on to say something really quite derogatory like, "NO, you puny imbecile! If we created anything for worker ants like you, we'd be broke in nothing flat! Go away and come see us when you have $30 grand or so to spend and we'll be happy to TALK with you then!" I have to be honest and say that the Siebel salesman was really very courteous and pleasant. It's just the fact that they don't get big by providing small solutions for small business people. So here is my list of really worthwhile solutions that I was able to find for LittleGuy.com at InternetWorld 2001. http://www.callbutton.com As reported last week, my best of show award goes to CallButton. Reasonably priced, powerful, all around useful and a great ROI (return on investment) potential for small businesses online. http://www.GoToMyPC.com This is another of my picks from a previous conference called the Upside Events Showcase 2001. I like it so much I'm making it a repeat winner since they've now partnered with Expert City. Someone else clearly agreed with me on this one. ;-) http://www.epage.com This company offers free classified ads for your web site. Hold on now, not just another business opportunities classified site. These folks offer searchable, co-branded, subject specific ads and auctions that match the theme of your site! Brilliant! http://www.MyeHive.com Set to capitalize on peer to peer technology in a huge way, they are offering a browser "skin" that allows linking to and download from other desktop users -- any digital content you like from ebooks to music. But they've worked out a way to pay YOU for it! This site is still in beta and will go live soon. (Bookmark it!) http://www.gocard.com Affordable advertising for the little guy. And guess what?! You'll be in the rack with the big boys. It's open to even you and I on a first-come first-served basis. Your postcard on racks right beside American Express and major manufacturers in big cities! http://www.ibill.com Various payment processing solutions for the small business online. These folks have been around for awhile and although they take a hefty chunk of sales, it beats some of the other options for little tiny businesses like mine. ;-) http://www.cihost.com These folks were a big hit at the show. As attendees lined up to grab CIhost tchotchkes like keychains and pens with thier logos on them, sales staff started throwing CIhost t-shirts to the crowd. Good natured fun, and not reason enough to choose a web host, but they offer top-notch customer service as a key component of sales. Good pricing and great webmaster revenue share affiliate program. http://www.goback.com Back-up and restore software that tops anything I've seen for system crash recovery. $40 bucks that could save you thousands in lost time and information. You just gotta check this one out! It's unbelievable in it's power to get you back up and running after an ugly system failure. My favorite crowd pleasing publicity stunt was from http://www.SpiderCache.com Your picture with a friendly Tarantula on your shoulder. They offer a wonderful product aimed at the small to mid-sized ISP or company with it's own servers. Traffic spikes and heavy bandwidth users gain stability and reduce peak loads. Where does that spider come in? Unbelievably, there are more. But I'll save them for later. Good show. Most journalists were discussing the low crowd count and a few no-show show demonstrators. I was real happy to have the chance to talk with some innovators without too much t-shirt tossing and was glad to see Siebel Systems salespeople with nothing to do. Little-guy solution providers were quite busy.