This article was prompted by some customer support work I was involved in for a private members site. One of the paid subscription members wanted someone to look over his website and give an opinion of what we thought of its design.

It was clear from the email that they had been online for a while (over 3 years) but hadn't seen any results from their efforts and were frustrated. Understandably so!

This person had created his own website in which to promote an online Opportunity. The purpose for having your own web site, rather than a static page, (one that you can't personally change, like the ones the most biz opps provide) is it to "Brand YOU".

After all, your site visitor is getting involved with something you recommend and in effect will want you to help them succeed.

Your site should not be to *sell* them