The Magic Button That Earns $3,546 or more
Ever wonder how a "guru" earns $3,546 or more just by pressing a
The first thing a newbie learns when landing on the Internet is
that it is full of hype. Hype this. Hype that. But when you cut
through the hype, there is one simple truth. If you want to make
real money on the Internet, you have to build an opt-in list.
This is the simple truth the gurus understand. They are, after
all, gurus. They are not wizards, nor magicians. They know that
making money on the Internet is a very simple mathematical
equation. A small opt-in list equals candlelight dinners in the
basement rec room, savouring macaroni and cheese in front of the
TV. A big, bulging opt-in list equals candlelight dinners at
Chez Ritz, enjoying baked brie and filet mignon while
overlooking the lake.
That's why the gurus earn so much money.
But just what is an opt-in list? Simply put, it is a list of
email addresses belonging to people who have given you
permission to send them messages. Anything else is spam. Make
sure your list is opt-in.
What kind of lists do people opt-in to? All kinds and all topics
- from grasshopper recipes to hotwiring space shuttles. But if
you really want to make it work, you need to create a newsletter
(probably on a topic with wider appeal than hotwiring space
Why? Consider Madam B. (not her real name, by the way) She sells
beauty and cosmetics, and she was frustrated because so few
people were signing up to receive "updates on new products".
Would you sign up? Only if you have already purchased from her a
few times, making you one of her few extremely loyal customers.
On the other hand, suppose you were offered the chance to sign
up for a "free weekly beauty tip", which is what we advised her
to do. Now she has the chance to pick up prospects who have
never bought from her, who will read her weekly beauty tip, and
- this is the juicy part - they will buy many of the "featured
products of the week" highlighted with the weekly beauty tip.
There is a second reason you want your opt-in list to be a
newsletter, not just a product announcement. The newsletter
builds trust and is read. If all your subscribers see are sales
pitches, their level of trust sink lower than the lost city of
Atlantis. And we all buy from people we trust, not from
underwater snake oil vendors.
In fact, if your emails are just sales pitches, why would
anybody bother opening them? You have to build a strong
relationship with your subscribers, so put as much of your own
personality into it and write your text so that you speak
directly to them.
If you have good quality content in your newsletter, your
subscribers will open your emails, they will read them, they
will buy and you will make money. Notice I said "quality", not
"quantity". In the example above, it need only be a
one-paragraph beauty tip. You don't have to spend all weekend
composing an article as long as this. Same applies for investing
tips, auto care tips, nutrition tips, evil magician tips, or
whatever. Quality keeps them reading and ready to buy.
Of course, you must have a related product to promote to the
list. Don't try selling motor oil to your beauty tips
subscribers. They won't buy. And if they do, imagine the mess
they'll expect you to clean up! Remember, the goal is to make
money, not mess. The opt-in list gives you the prospects, your
trust turns them into clients, and your relevant and related
products turn them into paying customers.
Who can have such a list? Everybody. Your brother can. Your
tenth grade teacher can. The cashier at the grocery store can.
Your pet goldfish probably cannot, but YOU can.
Is it easy to build a list? You bet! Is it effortless? No. It
does take time, effort, or money - or some combination of the
three. For most people, it takes a lot of time and a medium
amount of effort. But it can be done without breaking into a
You can cut down on both the time and money if you use paid
methods to build your list. "Paid methods" generally means
buying lists of names. Be VERY careful not to buy a spammy list.
Do not buy lists from people who spam you with an offer of cheap
email addresses, no matter how hard they swear the list is
quadruple opt-in and fully targeted. That's like buying a Rolex
in a dark ally from an unshaven man in a trench coat.
Oh yes. It also helps to have some knowledge and some
creativity. The knowledge is something you can find at websites
like http://www.affila.com . The creativity you just have to
develop yourself. But it is amazing how creative most people
become when armed with a little good knowledge, a big dream and
a fresh cup of caffeine.
Remember that if you offer good content and promote related
saleable products, you will earn money from your list. So paying
for targeted subscribers can be a worthwhile deal, especially if
you can sell a product with recurring commissions (a magazine
subscription; a product requiring refills, such as skin cream or
motor oil; a membership website; a monthly service such as
webhosting; etc.) or multiple products that complement one
another (making repeat customers out of your subscribers).
You will find there are many more benefits to having an opt-in
list, but you have to start building it now. It does take time
to build, and the longer you delay your list-building, the
longer you delay your dream.
So what is that magic button a guru just presses to earn $3,546
or more? Is it his shirt button? Is it his belly button? No,
it's the "send" button.
====== Ron Pioneer
Learn the Secrets to Having Your Own Magic "Send" Button with
our FR*EE Course: http://www.affila.com . ======