MAKE 'EM LAUGH: SELLING HUMOR ONLINE
Every day, thousands and thousands of people venture out into
the complicated world of online business. The vast majority of
these people are joining affiliate programs, MLMs, or trying to
market information products. These can make great businesses,
but if you really want to stand out, maybe you should try
something that gives people a unique, fun, and always
appreciated gift: laughter.
People love people who make them laugh. We admire and remember
people who can inspire a good chuckle or full-out belly laugh,
because we associate them with smiles and good times. Our minds
tend to hold onto specific quotes from movies, television, or
books that we thought were especially funny, and we always
remember where we heard them or who coined the phrase. When
someone makes us laugh, they leave a lasting, positive
impression. If you want your name or your business to be
remembered that way, making people laugh will get you there.
For example, just last weekend I was walking by a small shop
that specialized in decorative and humorous doormats. Looking in
the window, I saw one that caught my eye and tickled my funny
bone. All it said, in plain lettering, was "Hi, I'm Mat." I
laughed out loud, and even though I hadn't planned on making a
purchase that day, I walked in and bought it. I'll remember that
store, and every time I need a housewarming gift, I'll go back.
It all boils down to the simple fact that their merchandise made
There are literally millions upon millions of e-commerce web
sites on the Web today, yet a very small percentage of those are
marketing humorous merchandise. Giving your business a sense of
humor can really make it stand out and give you a special place
in the minds of your customers. Think for a minute about a few
people that you genuinely like. Why do you like them so much?
Most likely, one of the reasons is because they make you laugh.
Great-selling humor items can range from stationary, to posters,
to doormats, key chains, shirts, mugs, and a huge variety of
other items. You don't need to be an expert on salesmanship,
because your merchandise will speak for itself and compel people
to buy. Most of all, you'll be associated with good times and