Google's 'Browse By Name'

Yet another enticement from Google, this time an easy way of browsing, christened 'Browse By Name'. What this essentially means is when you type a name in address bar, say GM, and hit 'Enter', you'll either be taken directly to the website that best matches the name you entered, or be presented with Google search results in which the name entered will figure in the search box. When I typed 'GM' in the address bar and hit 'Enter', I was taken to General Motors' corporate website. On the other hand, when I did the same experiment with 'FelexCrafts' (my other site that sells Indian art paintings), which for Google is a very obscure entity, I was promptly taken to Google search results for the term 'Felexcrafts'. Similarly, when I tried the term 'vanity bags' in IE address bar, Google again came up with search results for the term, since there obviously wasn't any notable website related to vanity bags. Browsing, rather searching, now becomes pretty fast and easy with 'Browse By Name'. There is however a small catch. Not all IE browsers will automatically allow this feature. Those that have Google Toolbar installed will be able to avail of this new feature. If you're a Firefox fan, there's no need for worry since 'Browse By Name' functionality is already built in Firefox. 'Browse By Name' remains disabled if you type a full valid url in the address bar, for example www.felexcrafts.com,. This appears logical since typing full url conveys that you know exactly where you want to go. In perspective, installing Google toolbar is becoming a necessity, if not imperative. Partaking of bits and pieces of Google's wares may after all prove a good tonic for web presence. For detail on 'Browse By Name', click here.