Generating Fresh Content

There are many reasons to keep adding new or fresh content to your website. In most businesses and organizations, things change. It may be that the day-to-day activities of your organization interest your clients. Maybe potential clients can gain information from your site, leading to an appreciation for you over your competitors. Or maybe you just want to keep your site updated so it will rank well in the results of search engines. Whatever the reason, we'll talk about a few different areas of your site that can be kept updated. Portfolio If your work results in distinct creations (ie paintings, logos, websites) rather than identical items or services (t-shirts, toys), it would benefit you to keep a portfolio. Show pictures of your work, from multiple angles if your work lends itself to that sort of thing. And keep it updated! At T&S Web Design, we do our best to update our portfolio each time we complete a project. If the client allows it, that is. It may be that your clients want your work for them kept confidential. Even then, they may not mind if you just list them as one of your clients. If they're a big name client, the name alone may be enough to entice others. Of course, even if you sell items or services that are all identical, you can still get client feedback. You can ask clients specifically for feedback, or you might just pull it out of emails clients have sent you. Just make sure you have the client's permission to use what they sent you. Calendar It may be that you make appearances or have some sort of list of appointments that all clients would benefit from knowing. This would be true for a public speaker like Scott Ginsberg and for a charity with distribution dates like UR Special. If it's true for your company as well, then you need to keep an up-to-date calendar on your website. Blog Currently one of the more popular methods for communicating on a regular basis with a large group of people online, a blog can be a very effective way to keep your site updated. If you are reading this article online at www.GetASiteOnline.com, then you are reading it on a blog. A blog can be a number of things. It can be a periodic newsletter, where you keep people up to date on day-to-day happenings. It can be a series of articles. It can even be a series of simple news updates. FAQ Many websites start their life with a Frequently Asked Questions page. All too often, this page is never really updated. If you ever get new questions, it is likely that they will be asked more than once. Add the questions to your FAQ page. At the very least, keeping a FAQ page up to date can cut down on you having to answer questions multiple times. After all, that was probably part of its original purpose. That, and it will make it easier for visitors to your site to find out answers to specific questions. Pictures If you have a section of your site that is dedicated to pictures, you should definitely keep it updated. But even if you don't, you should periodically update the pictures throughout your site. After all, if people go to your site and see new pictures, they are that much more likely to re-examine the rest of the site. Keeping your website up-to-date with new information can be time-consuming, but if you are updating it while keeping your current and potential clients/customers in mind, it is well worth the time.