A Quick Guide To Google Analytics
Google, the best search engine ever built, has been famous for
everything that it provides - free of course. It has even
increased the size of the Email (G-mail) storage to 2.6 GB.
Since then, it has started launching a huge variety of products
& services, which contains 50 online services. It was in May
2005 that Google acquired a company named Urchin Software
Corporation which provided a web service called 'Urchin on
Demand'. Henceforth, the service was renamed to Google
Analytics. Google Analytics is an excellent solution for all the
website related needs, starting from the source which brought
the visitors to your site to how they interacted with your
website. Hence, it provides good results as to how the site
should be designed/ modified so as to attract more visitors or
how to do better marketing for your product online. Some of the
features of Google Analytics are given below.
Firstly, it is much easier to use. With the special AdWords
feature, Google provides more flexibility with the keywords and
also provides you immediate ROI results. It also provides good
suggestions as to which keywords can make the site or product
more attractive. Nextly, it focuses on only those modifications
(in your website) which will gain you profits. As the service is
available in many languages (English, German, Spanish, Korean,
etc.) there is a wider scope for improvement of the site along
with the marketing campaign.
As Analytics is powered by the same server which runs Google, it
can be reliably used for even top corporate projects. Also, it
is very much easy to use. For e.g. instead of purchasing or
downloading some software or script, just pasting the tracking
code in the web pages directly begins the tracking. Google
Analytics also provides Executive summaries of the conversions,
traffic directly to you so that you don't have to hunt for the
reports. You can then comfortably compare keywords, revenue &
basically, the performance of the website. It also provides you
the comparative reports of the performance, for e.g. if you need
to compare this weeks performance with last week's you can very
well get the entire tabular data. This service extends so much
that you can tally this winter's reports with last summer's
reports. Google Analytics can also be used for e-commerce
websites, as you can compare revenues, arrange & modify
campaigns & get a whole view of the metrics.
Another special feature of Google Analytics is the Funnel
visualization. Sometimes it so happens that a visitor starts
exploring your site but quits in the middle. Mostly, it is due
to puzzling or maze-like data or irrelevant information on the
site that confuses the visitor. Google tracks the positions of
the quitting & hence provides you the opportunity of modifying
that particular area of the site. Google also provides you the
segmented visitor report, which includes sorting of visitor
information by location, by action, by new versus returning
visitor, making it easier to compare the keywords and the
traffic. Geotargeting helps in tracking the location of the
visitor and also gives your information about markets in various
areas & their potentials. Hence, it provides you a better option
of the market analysis & gives you more options of setting up or
modifying your campaign in order to increase the market value of
your website.