Guide to Google Adwords
Google had established its supremacy amongst the ranks of search
engines being the most preferred and most popular search engine
on the web. I remember the instance when the son of a friend of
mine refused to accept the information we gave him about
Christmas, until he was convinced that the content had indeed
been pulled off Google. In 2000, as Google won the race over the
other search engine it was also involved in creating a program
that would catapult its position as a viable advertising medium
and generate more revenue. The initial advertising model that
Google had developed was primarily for the use of big companies
however, it later also developed the Google Adwords program
which offers beneficial results to all companies, big and small.
Google's Adwords is a keyword targeted advertising program. The
original Google Adwords program was discontinued because its
basic idea was to pay per impression which did not guarantee
traffic to the advertiser and was not so popular. With the
overhauling that the Google Adwords received in 2002 changed all
of that. Google's Adwords is advertising model that works on the
principle of pay per click advertising. It is keyword targeted
which means that when a user searches for certain keywords that
are related or present on your site then Google Adwords
automatically display your site along with the results of the
search in a column right next to the search results.
With Google Adwords, you choose which keywords you choose to
advertise and hence when your ad is displayed on the search page
it will display what you feel is your most relevant content.
This way you are guaranteed a click if your domain name or the
content appears relevant to the user. It is PPC advertising
which means that you only pay if the user clicks on your domain
name and hence visits your site. Adwords also makes sure that
your ad stays at its position on the search engine page because
the program Discounter reduces the price you pay per click to
one above your competitor which also means that you are not
required to constantly check on the position of your advert,
Google Adwords does that for you.
Another plus point for Google Adwords over others is that Google
Adwords maintains the position of your ad through not only Pay
Per Click but also Click Through Rate, this is essentially
important because this way even the small fish have the chance
to stay alive. The company with the bigger bank balance does not
win hands down; each company must strive to stay at the top. If
your content is good, and your CTR is good then you can keep
your place on the search results page easily.