How to Exchange Links with other Sites
How to Exchange links with other Sites
As a result of search engine changes, linking with other sites
is becoming an increasingly iportant way to generate traffic to
your website. Links done properly will repay the effort and not
be subject to the whims of the search engines. No more need to
be concerned unduly about algorithmn changes and the "Google
dance".
Why have a Links Page ?
A links page should give your visitors a choice of quality
information and resources, not just a web page to improve your
search engine rankings. Quality information on a links page is
the best long-term strategy to improve search engine ranking.
Search engines are becoming very sophisticated and realise that
many sites are putting up links merely to improve their
rankings. Always exchange links with web sites that are
connected with your site's theme.
How Do you Find Link Exchange Partners?
One way is to go to the search engines and look for sites that
are compatible with your own. Send the webmaster an email
requesting requesting a link or phone him or her personally.
An easier way is to register with the SiteSell free link
exchange program which will give you quality links and save you
a lot of time. To register free for the SiteSell link exchange
program go to :
http://www.merchant-account-service.com/link_exchange.html
How can I tell the web site I want to exchange with has any
traffic?
Check the traffic ranking with Alexa (www.alexa.com). This will
give you a good idea of its popularity. Another way is to check
its page rank with Google. If a web site has a page rank of 4,
it is more popular than one with a page rank of 20. Try to
exchange links with sites that have more traffic but you must be
realistic also.
How do I show my links on my web Site?
You can put your links anywhere on your web site, provided you
do not have a large page with links to all kinds of sites.
Remember, keep your links relevant to the content of your site.
If you have only a few links, the best way is to have a list
with the title of the web site and a short description of its
content. Large numbers of links are not recommended as it looks
a bit tacky.
Exchange links can be worth the time and effort if done
properly. The golden rule is only exchange links with other web
sites that have content related to yours.
(c) John Lynch
( For a Free 6-part mini course on Internet Marketing including
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