Exchange Links but Carefully
************Publication Rules************ Webmasters Please Note
:You are allowed to Edit the content and the links that are used
as examples in this article as long as you include the resource
box at the end. To find out how you can profit from linking to
our site, see details about our Affiliate Program at
http://biz-whiz.com/article307.html
You may obtain the html formatted version of this article from
http://biz-whiz.com/print357.html
************Article Begins Here************
There are several factors that determine the benefit that you
get when you exchange links with any website. Sometimes you may
be giving away some of your hard earned PR (Page Rank) without
getting it back in return. While it is debatable if the primary
purpose of exchanges is the traffic or the PR gain, a
combination of both these motivations is usually present when we
exchange links. Apart from the direct traffic, some of the other
factors that help to determine the value of an incoming link are
1> The PR and number of links The higher the PR of the page
linking to your site, the better the link in general. The PR
that a page has, gets distributed between all the links o