Exchange Links but Carefully

************Publication Rules************ Webmasters Please Note :You are allowed to Edit the content and the links that are used as examples in this article as long as you include the resource box at the end. To find out how you can profit from linking to our site, see details about our Affiliate Program at http://biz-whiz.com/article307.html You may obtain the html formatted version of this article from http://biz-whiz.com/print357.html ************Article Begins Here************ There are several factors that determine the benefit that you get when you exchange links with any website. Sometimes you may be giving away some of your hard earned PR (Page Rank) without getting it back in return. While it is debatable if the primary purpose of exchanges is the traffic or the PR gain, a combination of both these motivations is usually present when we exchange links. Apart from the direct traffic, some of the other factors that help to determine the value of an incoming link are 1> The PR and number of links The higher the PR of the page linking to your site, the better the link in general. The PR that a page has, gets distributed between all the links o