3 SIMPLE TRICKS FOR QUICKLY, EASILY AND CHEAPLY GETTING THOSE
FIRST VISITORS TO YOUR WEB SITE
There are two tactics that you have probably heard a lot of
these days: AFFILIATE PROGRAMS and OPT-IN EMAIL. No doubt these
are two POWERFUL tools of generating online income and sales.
There is a catch though... they only work if you are ALREADY
getting the necessary traffic to your web site.
So, like all other new e-business owners, you must be stressing
over ways to get, not JUST traffic to your website, but
TARGETTED TRAFFIC! Really, it is simpler and cheaper than you
think! The key is to FOCUS your efforts. Don't try and do
everything at once. Take one step at a time. This way you will
get BETTER results.
METHOD 1: Advertise in Newsletters and E-Zines
Carefully choose which newsletters and e-zines you wish to
purchase your ad space with. Choose ones that have subscribers
that match or almost match your target market. They must be
people who could potentially be your customers. Choose ones with
a medium to large subscriber-base. This way you will get you
investments worth. Take note of where your ad will be placed. It
could be at the top, middle, bottom...anywhere in the
newsletter. The best spots are at the top of the newsletter and
on a page where readers are most likely to spend most of their
time at. Also take note of other ads that might be surrounding
yours. You don't want to place your ad next to a competitor's.
This will lessen your chances of potential clicks. The size of
your ad also influences the location of your ad.
METHOD 2: Use Keywords and a Crawler Page to Secure that Top
Spot in Search Engines
Your target market will NEVER find your web site if you have
been using the WRONG keywords! Search engines look for them in
your Title Tags, Meta Tags, and the body of your text when
ranking and categorising your web site.
When choosing keywords, be sure not to choose words that are
highly competitive like business, books, software. These are too
generic and will make it super difficult for you to secure that
top spot! In order to find TARGETED keywords that are suitable
for YOUR web site, sit down and have a good and long think of
what someone looking for your site might type into the search
engines. Remember, no one knows your business more than YOU! Ask
around; ask your family and friends what THEY might type when
looking for your product or service. Be SPECIFIC yet GENERAL.
For example if your site offers services to help businesses go
online, you might use the following keywords: online business,
online businesses, start online business, online business help,
online business services etc. Use as many variations of your
keywords as possible and include your company name and region if
applicable. Also, study what keywords your competitors are using
on their web sites.
Most search engines like Alta Vista and Yahoo ask that you
submit just one URL and that they will follow all the links and
find the rest of the pages in your web site. You can make it
easier for them by creating a page called a CRAWLER PAGE with
links to all of the most important parts of your site and submit
that instead. Thus, ensuring that the right pages will be
noticed.
To create a Crawler Page in Internet Explorer: 1. Choose
Favourites > Organise Favourite A dialog box appears. 2. CLICK
on Create Folder and give your folder a name e.g. "Site Crawler
Page" 3. CLOSE the dialog box. 4. Go to the pages on your site
that you want to be sure the site engine finds. 5. Choose
Favourites > Add to Favourites A dialog box appears. 6. Click on
Create in<< and choose your crawler folder e.g. "Site Crawler
Page". 7. Click OK. 8. When you have finished adding all the
pages you want, choose File >Import and Export. 9. An
Import/Export Wizard will appear. Use it to create an HTML file
of your crawler page favourites folder. 10. Upload the page to
your server and submit it to the search engines you want to be
listed on.
You might want to register your site with a search engine that
specialises in your particular topic. Yahoo has a very complete
list of specific category search engines. Wordtracker is a
powerful free service that can help you find out which keywords
will skyrocket your traffic and boost your ranking in search
engines. Visit http://www.wordtracker.com/ for more information
on Wordtracker.
METHOD 3: Place Links in Related Web Sites
Persuading other related sites in your industry to link to YOU
is another effective way of directing highly targeted traffic to
your web site. Many marketing gurus will agree that it is
carries the same effect as a personal recommendation. A link
from another highly respected source creates your credibility
even BEFORE the visitor reaches your web site, hence increasing
their potential to become your customer!
Make sure you do your RESEARCH and when you have found the web
sites that deal directly with your target market, don't forget
to record down the contact information for the web site owners.
When you contact them, show them how your web site will benefit
THEM and THEIR visitors. Don't talk about how you will benefit
and how fantastic your web site is. Explain WHAT'S IN IT FOR
THEM!
So there you go! 3 simple ways to get that targeted traffic to
your web site! You already have the killer web site and the
product/ service that people want AND you can get the targeted
TRAFFIC to your web site and covert your visitors to paying
customers!
Now you can start growing your own opt-in email list and advance
to affiliate programs!