How to Find Out What Your Web Surfer Prospects Want
Who wouldn't love to have a crystal ball to see the future? Can
you imagine an easier life as an Internet Marketer if you knew
before hand what your prospects are looking for?
Instead of "pushing" pages,and see what "sticks", you'd
concentrate your efforts on developing Web pages they WANT to
READ! Web pages containing information RELEVANT to what they're
LOOKING for!
Wouldn't sales be easier this way?
You BET! Here's a set of free tools that will help you do just
that.
Here's Your Own Internet "Intelli-Marketing" Tool Kit.
Just like the NSA (National Security Agency), I gather
"Intelligence" to help me give visitors to my Website what they
ARE LOOKING FOR! I use a set of FREE tools I call My Internet
"Intelli-Marketing" Kit.
I use it with great results; and so can you!
But first, lets suppose you ALREADY have a product you want
sell. How do you use these tools to help you?
Let me show you how easy it is!
One of the most popular search words is: FREE. Using the
"tools", you'll be able to find out all the search term
combinations that use the word FREE.
Example:
Free Help Free Internet Access Free Pictures Free Information
Got the picture?
When you find a combination of search terms that could apply to
your particular product, create an Information Web Page using
these terms as a basis.
For example:
You want to sell a product that helps people stop smoking.
Instead of pushing the product (like the majority of people
would do) you can create a FREE Report(information) Page that
gives people VALUABLE FREE Information about the life
threatening risks of smoking, and How To Stop.
Some additional Keywords you'd look for would be: cancer, lungs,
nicotine, addiction, health, and so forth.
This free information page would then help bring targeted
prospects to your product's sales page.
Here's an online example:
http://www.learninternetmarketing.com/howquit.htm
Now...Time to Build Your "Kit".
Software:
"Keyword Live" is a great, easy to use program that opens up a
whole new way of looking at online keyword activity.
Since it is 'Live', you have an opportunity to look at searches
not in just the scope of what people do on average over the last
week, but what they do on Mondays, or what they do during
business hours, or what they do at 7pm at night.
Keyword Live is available free at: http://www.analogx.com/
Via EMail:
You can subscribe to Free EMail Keyword Reports. They furnish
you with a report on the most used keywords and search terms.
Both are FREE.
WordsSpot 200 http://www.wordspot.com/
and
Weekly top 500 Wordtracker keyword report
http://www.wordtracker.com/
Live Online Search Displays:
1. Metaspy. Gives Filtered or Unfiltered search queries.
Refreshed every 15 seconds. http://www.metaspy.com/
2. Weekly Search Engine Keyword Statistics For Web and Internet
Marketing. http://www.mall-net.com/se_report/
3. Magellan Search Voyeur. Displays a sample of recent searches.
Page automatically refreshes every 15 seconds.
http://voyeur.mckinley.com/cgi-bin/voyeur.cgi
4. Ask Jeeves Peek Through The Keyhole. Shows 20 recent search
requests, updated every 30 seconds.
http://www.askjeeves.com/docs/peek/
5. searchUK Spy. Displays 10 recent, non-filtered, searches from
this UK search engine. The page is automatically refreshed every
20 seconds. http://www.searchuk.com/spy/
6. GoTo.com Inventory Search
http://www.goto.com/d/about/advertisers/othertools.jhtml Click
on the "Search Term Suggestion List". Enter the term you want to
search, and you'll get how many searches were done using that
term and other terms that include it, in the past month.
Now that you have your "Kit"; let's:
Find Out What Your Competition's Up To.
To find out which questions show up for a particular term or
search phrase I use:
AskJeeves: http://www.askjeeves.com
It shows the "plain english" questions people use to make their
searches, and the WEB PAGES relevant to these questions. For
you, this can be like "money in the bank"!
Why?
Because what you do is design an Information Page that ANSWERS
those particular questions that relate to YOUR product!
Example of an Answer Page:(Use The Complete URL)
http://www.learninternetmarketing.com/
where-can-i-learn-how-to-make-money-online.htm
How do I know if this works?
Check out what comes up at http://www.altavista.com for these
search terms:
1. internet marketing ebooks 2. internet marketing course 3.
free internet marketing 4. make money online 5. how do i make
money online 6. how do i learn internet marketing (check who
comes up when you click on the FIRST "Learn Internet
Marketing"link)
Once you get used to having the "Intelli-Marketing" Kit working
for you; you'll never want to be without it again!
Don't waste your time SPAMMING the Search Engines with garbage.
Just Find Out What Your Web Surfer Prospects Want and...Give it
to them!