Maximizing Your Network Marketing Advertising Dollars
It is common to assume that you want to advertise to get leads
or prospects to look into your network marketing program and
potentially have these prospects join your organization. What is
not commonly known to most networkers is that they can maximize
their advertising dollars by getting their money back either
when their prospects join or do not join their program. While
this method can easily be done online, you can find a way to do
it offline as well. For the sake of this example, let's assume
that you have an online MLM to start with. 1. Your network
marketing program as a back-end profit Your intention is to
quickly recoup your advertising cost before your prospects even
take a look at your network marketing program. You can do this
by selling quality infoproduct, such as an ebook - educating
your prospects about network marketing in particular or the
products or services your network marketing company has to
offer. For example, if your prospects are internet marketers, it
makes sense to tell them how internet marketing and network
marketing can work together hand-in-hand nicely to further
increase their income. If they have not looked into network
marketing yet, it could be their big mistake as network
marketing industry is not the same as it was before ten years
ago. So, creating an ebook about the topic above will probably
be a good choice to introduce network marketing concept to
internet marketers in general. Then, make sure you suggest a
company (your network marketing company) for them to check out.
In this case, you already made upfront profit from selling your
ebook, and if your customers join your network marketing
program, it will be a bonus residual income for you. Here's a
real life example of how it is perfectly done:
http://www.NetMLMPr
ofit.com/special.html What if you couldn't create an ebook?
Try creating an e-course or starting a newsletter. Then, charge
a small fee for your e-course or newsletter subscription. That
will work too. 2. Your network marketing program as a front-end
profit This is a direct approach with a little twist. You
advertise your online network marketing program but before you
let your prospects know more about your products or services,
make sure you get their contact information first. Their contact
information could be their names, emails and phone numbers.
Then, get this information into your autoresponder or your
mailing list software. While introducing your MLM program to
your prospects, your autoresponder can do an automatic follow up
with your prospects. After mailing your prospects 7 or 8 times,
your prospects would either drop off from your mailing list,
join your network marketing program or are not interested to
join but want to keep in touch with you. This is when you'll
introduce complementary products to your MLM business. For
example, you can inform your prospects that they can build a
website to do prospecting or simply to sell something on the
internet. If your prospects are network marketers in different
companies, they will be interested to know how to effectively
find prospects online. If your prospects are those who look for
a way to make money online, your resource will be helpful to
them too. Either way, you have both covered and you'll get
commissions from every sale you recommend the complementary
product. At the same time, you still want to mention your MLM
program in case they change their minds and join you in the
future. For your information, these are the two strategies that
have been used by many top network marketers to make sure that
they will always be in a win-win-win situation. Now that you
have this knowledge, go out and apply either one or both
strategies. Of course, there are pros and cons to doing
everything. So, check with your upline if these ideas might
bring more success to your team.