Spend Less, Earn More
Gone are the days when people can make money with little cost
and effort. With the thousands of businesses nowadays, it pays
to be ahead of the game. Mostly, the one with the quirkiest
gimmicks and bulky bank accounts gets ahead first. But there are
also those who succeeds with little dime and with lots and lots
of determination. But some business owners make the mistake of
being stingy and sacrificing good advertising for less spending.
If you are new in the business world, this is a mistake you
shouldn't do. Competition is stiff in the market and with great
competition comes the need for better advertising.
Posters, brochures, magazine and newsletter advertising can be
quite expensive. But there are promotional materials that cost
less but works great. Booklet advertising is one of them. The
booklet can detail your business well, it does not cost much and
if produced correctly it can generate big profits for you. Take
for example a department store. The store can use booklets to
showcase their different departments. Say for instance the shoe
department has the latest design of shoes for this year. They
can illustrate them with colorful pictures and entertaining
words in the booklet. They can also showcase the hip shoes this
spring and summer. That way when the booklets get in the hand of
the customers, they would glance at it and keep it to get a few
pointers on shoes. Remember though to include prices as well as
full descriptions of the products in the booklet.
As much as possible do not be too lengthy in your descriptions.
Sentences and paragraphs should be short and straight to the
point but long enough to include everything that the customer
needs to know. Remember also that creativity is the key to
making your customers keep your booklet. So make your booklet
captivating in appearance and content.
It does not hurt to be thrifty from time to time but if it is
the kind of thrift that a fool uses when he saves dime but
losses dollars, a kind of stupid stinginess, it is not thrift at
all. This kind of stinginess will hurt your business and your
social life. So when you start your advertising, do it right. As
most magazine advertising speaks of products that will be
disposed of in a week or so, booklet advertising refers to goods
that will carry throughout the entire season.
For comments and suggestions kindly visit Bo
oklet Printing Color and Digital