The Marketing Ability of Greeting Cards
It's Father's Day, Valentines or your friend's birthday.
Whatever the occasion is sending them greeting cards is one way
of letting them know that you remember them. But aside from
being used for personal purposes, greeting cards can also be
used in business as a marketing strategy.
Being a good boss and business owner does not merely mean
providing good compensation to your employees, being in good
relationship with your customers and getting a lot of profits.
It also means being able to get in touch with them during simple
occasions. So let's say it's the birthday of one of your
employees or a customer's wedding day, sending them greeting
cards is one way of letting them know that they are important
and that their loyalty and support are always remembered.
Here are a few things to consider when making your own greeting
cards. First, as much as possible handwrite your message and
sign your name under it. This way the recipient would feel more
valued and appreciated. Second, send the card when the customer
least expect like. Sending it during widely celebrated occasions
such as Christmas can make the recipient to overlook it.
Instead, send it during their birthday or when you heard that
their daughter or son got married. Avoid also including your
logo in the greeting card to make it look less like a
promotional material. Keep in mind that a greeting card is a
personal note to the recipient so as much as possible you would
want it to have a personal touch.
If you do not know what to put in the card imagine sitting
across your friend in the kitchen or in a restaurant. Think of
the usual conversation that you have. After giving your usual
how-are-you line, think of the conversation that follows. It can
be about current events, latest news about your high school
classmates or how good the weather has been in the past days.
>From this you can develop the message that you want to include
in your card. Remember to keep it simple, quirky and funny.
Remember also to use the right words. Just like talking to your
friend across the table, greeting cards can also bring the right
impression or ruin your reputation.
You do not need to be wordy in the card or an expert writer to
compose your message. As long as you are genuine in your words
that is all that matters.
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ing Cards Printing Full Color