Don't Get Left on the 'Ground Floor'

That REALLY makes sense when it comes to business. Say I join up on a 'once in a lifetime opportunity' and it only lasts for 3 months. Well, I plan on living a LOT longer than 3 months, so unless the 'once in a lifetime opportunity' nets me about $10 MILLION a month for those 3 months, I think I'll pass. We all hear all the time about how it's the 'Opportunity of a Lifetime' to get in on the 'Ground Floor'. Well, I don't know if it will be the opportunity of a lifetime or not, but isn't 'Ground Floor' just sort of a nice way of saying 'Unproven'? I heard a statistic the other day that says only 10% of Internet businesses last beyond the 2 year mark. That's hardly a lifetime. Personally, I think that number is very optimistic, too. I'll bet less than 10% of Internet businesses last more than ONE year, at least in Internet marketing circles. So, unless your willing to move your 'Ground Floor' every 3-6 months, you'd better choose carefully. What most Internet marketers fail to realize is that being in on the 'Ground Floor' is NOT what makes an opportunity a good one. What's more important to starting a successful business is the EXPANDABILITY of the company's market. I heard a good example at a meeting a couple of nights ago. How many of you would like to get in to selling 8 track tapes? Come on, the market for 8 tracks used to be HUGE! It was a multi-million dollar market at one time. Of course, we all know that market is dead now, right? So, if an MLM called "8 Track Mania" wants you to spend $49 to join up and market with them, you'll politely shoo them away and suggest they do some research on a silly little item know as a Compact Disc, won't you? On the other hand, if a company that did over $600 MILLION worth of business in North America last year explained to you that their name is only recognizable by 2% of their potential market, would you be more inclined to pay them $49 for the opportunity to market for them? That one makes more sense, huh? The second opportunity has a lot more room for growth, and that is what counts. All of us in Internet marketing were lured here by one of two concepts. One, get rich quick, or two, lifetime residual income. Get rich quick doesn't happen. Give it up. Turn off your Internet access and use the money to buy lottery tickets. You'll have a better chance that way. Lifetime residual income, however, CAN be attained, but not by flighty little affiliate programs that only stick around for a few years at best. For example, most Internet affiliate programs sell marketing information. That information, however, is subject to constant change. As markets change, and they do, so do the tactics necessary for successful marketing in them. How then, do you make a lifetime residual income from a program that no longer sells, and therefore no longer sends you paychecks? So, once again, either you move your 'Ground Floor' every 3-6 months or you're out of the money. But how is that going to make you lifetime residual income if you're always starting over on building a new network? So what do you as a part-time, or even full-time, Internet marketer do? Well, unless you've got 12 years of business education and experience that will allow you to correctly evaluate start-up businesses that want you in on their 'Ground Floor', I'd suggest you do the following. Market for an ESTABLISHED company with an EXPANDABLE market. Your job in an MLM is promotion. You're not in charge of product development, or anything else, you're job is simply marketing and sales. What you need, then, is an expandable market that can provide enough room for growth for your organization with the goal of creating a large enough downline to provide you with a true lifetime residual income. However, this can only be accomplished if the company and it's products last for as long as your lifetime. It's that simple. Don't fall through the cracks of a Ground Floor. Look at where a company is going as well as where it's been. Examine it's potential market and look at its rate of growth. Think about the industry you will be in, the size of your potential market, and the growth potential. Building a sizable downline network that can provide true residual income is hard enough. Why jump from company to company and have to do it more than once?