Relationships, The Foundation Of Your Network Marketing Business
Relationships, The Foundation of Your Network Marketing Business
By Jenean Matthews
Most of us know if a building is not set on a firm foundation it
will fall. The same can be said of your network marketing
business. The relationship you establish with your downline is
the foundation of your business. You can have the financing, a
web site with all the bells and whistles, and even great
products or services to offer but if you fail to establish a
relationship with your downline, your business will soon fall.
How do you establish a relationship? Keep in touch, or as we
wrote when we signed yearbooks in school, K.I.T.
When a prospect visits your site for the first time they are
somewhat cautious, as they should be. Joining a network
marketing opportunity is a big decision. So is the experience of
purchasing the product or service the company is offering. Are
they going to get burned? Will the product arrive on time, or
will it arrive at all? What are you going to do with their
personal information? How long will the company be in business?
These are all serious, legitimate questions. How can you make
them feel at ease? K.I.T.
Despite all the hesitation that goes into placing the order and
joining a network marketing opportunity, some people are willing
to give your business a chance. Once the order is placed and the
membership is established, always say thank you. Send an email
thanking the person for the purchase and give a confirmation of
the order. Immediately contact the new recruit and welcome them.
Let them know you will be there to assist them and you
appreciate their business.
Your network marketing business is just that, a business. In the
business world there are a variety of ways you can set up your
business. You can be a sole proprietor. You work alone. You are
the sole decision maker for the business. If this is the type of
business you're interested in, network marketing in not for you.
Instead, network marketing is more like a partnership. You
should have the frame of mind that you are willing to work with
others, take time for others and share ideas. No one should feel
that they are in this alone. Your financial success is linked to
the success of your downline. The more prosperous they are, the
more prosperous you will be.
I'm not sure why this concept is so hard to get across in this
industry. I have heard uplines refer to some of their downlines
as deadbeats. They aren't producing so they get left behind.
Soon they lose interest and start looking for "another"
opportunity. Yes, there may be some that may not have a strong
commitment to making the business work but overall I believe
there's a communication breakdown. If I tell you to meet me a
Walmart and I fail to tell you which one, chances are we will
not be going in the same direction. If I tell you to meet me at
my house and I assume you know the directions, chances are it
will take us a longer period of time to reach our goal. When
there's proper communication everyone will have a set of
instructions that will take them where they need to go. We have
to make sure we are all on the same level.
Recruits come into opportunities at all levels. Some may have
little or no experience and initially will require a lot your
time. Some have experience but need to learn what this new
opportunity is all about before they can take off running. And a
few may immediately begin to soar. How can you distinguish
between the recruits? K.I.T.
As you begin to give information and guidance to your recruits,
you should also be asking questions and listening to the
response. I can't find logic in pushing a person to make $10,000
a month when all they want is an extra $500 a month to help with
the expense of a newborn baby. You may be wondering why the new
recruit is not using all the online tools they been given to
recruit. Yet you haven't taken time to find out that this person
has just become familiar with where the button is for turning on
their computer. How will you possibly get to know all of this?
K.I.T.
You're probably wondering how can you run your business, make
money and keep in touch with all these recruits? Keep in mind
that the relationships you're establishing are your business. In
network marketing your recruits are your customers too. Everyone
should be using the products or services as well as referring
them to those not interested in the business aspect. With the
new line of tools available keeping in touch doesn't have to
take a lot of time. There are chat sites, email, autoresponders,
surveys, newsletters, conference calls, etc. Even if your
opportunity doesn't have all of these features they can be
obtained on the internet, for free or at a very low cost. The
fact is communication is key to the relationship. This is not a
silent partnership.
For those of you that are still struggling with the fact that
you must take the time to establish relationships in network
marketing, ask yourself, why would you want to go into business
with someone you don't know anything about or don't want to take
the time to get to know?
When the relationship is established at the beginning of the
business you can teach each recruit to do the same. As each one
of you continuously teach the method of establishing a
relationship, it will soon become second nature, and a success
pattern will be created. Everyone will begin to reach his or her
goals.
It's time to build a successful network marketing business. Lay
the proper foundation relationship upon relationship. Take the
time right now to contact your downline. K.I.T.
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Relationships, The Foundation of Your Network Marketing Business
Copyright 2001 Jenean Matthews is a businesswoman who believes
in encouraging and helping others to accomplish their dreams.
She believes people can overcome obstacles, rise to any
occasion, and accomplish their entire dream with enough faith.
She can be found accomplishing her dream at
http://www.1stshoppingavenue.com or subscribe to the newsletter
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