What To Look For in an MLM Opportunity
There are a lot of MLM's, and everyone's is the best, right? So,
what aspects of an MLM business are the ones that count?
PRODUCTS
One crucial aspect that many MLM's completely overlook is the
actual products the business is selling. That's one extreme
difference between many MLM's and traditional business, yet
should it be?
A lot of MLM companies focus very little on their products.
Instead, the biggest money maker and focus is placed upon
referring new recruits. There is nothing wrong with building a
large downline and making money this way, but why not focus on
strong products as well that will lead to further commissions
resulting from your downline sales force? As well, some who do
not recruit well may make more sales from the products your
business offers. In a recruit only oriented MLM with poor
products, you are only stifling your income potential.
DUAL SALES POTENTIAL
With good products, you also have a better recruiting tool.
Instead of always throwing out the typical ads about the money
making potential of an MLM, use your products to bring in leads.
Front end sales, on good products, will interest many in joining
your downline. If you build a good customer base with what you
are actually selling, this can become a good base for leads on
joining you in business. If they use, recommend, or believe in
the produces first, they will be more likely to be interested in
the business for themselves. This will also give you a better
reputation and sales record to exhibit to others coming in with
interest in the MLM side of the business.
MARKET APPEAL
Many businesses focus solely on those new to the Internet and
MLM. Others are too complicated or not understood by newbies and
are best targeted at those with previous sales experience.
However, why not cater to both markets? How much harder would it
be to write a different sales page for the MLM newbie? It could
still lead to the same system, just offer further explanations,
on a separate page, that would bore the experienced marketer but
be beneficial to them.
FOLLOW-UP
Follow up is crucial to any Internet business, and that
traditionally means auto responders. Follow up emails keep the
opportunity or product fresh in interested parties' minds,
continually offer the chance to go back to your sales site for
another look, and allow you to provide additional information,
and personal or downline testimonials.
YOU
Another, and again often overlooked aspect of a good MLM
opportunity is YOU. No system is so totally automated that it
won't take your personal involvement, or at least cannot be
improved by your personal involvement. Sales sites can be
compelling. Auto responders keep contact for you automatically.
Still, nothing beats a personal story and personal contact. Use
your automated tools, but never be afraid of a personal email or
phone call if the slightest chance comes up.
MLM's are not all created equal. Don't fall for the traditional
'get rich' hype. Demand to know how a business will work for
you, and how you can make it work for yourself. Consider all the
aspects and look for those that will give you the best advantage.
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