Are You Content With Your Professional Profile? Five Ways to
Buff Your Web Guru Shine
Clean shirt, new shoes
And I don't know where I am goin' to.
Silk suit, black tie,
I don't need a reason why.
They come runnin' just as fast as they can
'Coz every girl crazy 'bout a sharp dressed man.
- ZZ Top
ZZ Top and the Fashion Police aren't lying. If you want to make
people buy from you, you have got to start looking
ultra-professional. Ever see a sales page featuring testimonials
from goofy looking dudes with messy hair and scrappy tee shirts?
Would you buy from these people? Hell, no! Check these five ways
to Buff Your Web Guru Shine so People Will Pay You The Fees You
Deserve.
1. Update Your Photo.
Ditch that shot of you at the family picnic. Get a professional
photo taken where you'll be bathed in flattering light with your
hair just so and that crisp attire that says "Power Marketer,
Baby." On a budget? Try a photoshoot taken by a good friend who
knows how to use a digital camera.
2. Refresh Your Author Bio.
Log in to your favorite article website and take a good look at
your author profile. What's it say? Does the message reflect
your current offering, or is it still advertising yesterday's
tired old news? When appropriate, entice your readers to a web
page that tells your story and includes live links of websites
where they can re-route to discover the "you" that best matches
what they want to read.
3. Fix Your Logo.
Trying to portray sleek and savvy, but your web logo says
"Romper Room?" Too many colors, cartoon-like fonts, too bright,
too busy. These are all things you MUST CORRECT if you want to
be a sharp-dressed web marketer with a hot logo that tells the
story. Call a real designer who achieve that look you want - and
if he doesn't, ditch him.
4. Get a Tagline.
"Terrestrial" marketers have been using logos and taglines to
brand themselves for centuries. Brainstorm a unique one-liner
that distinguishes your business from the rest. Make it catchy,
something that people will want to repeat over and over. After
the line, share your URL and make sure it's clickable. Finally
tell the customer what to do: "Click here for more information."
5. Put it All Together.
Giant corporations leave their signature stamp behind on
everything they touch - their billboards, magazine ads, TV
commercials, phone book listings, menus. You need to do this in
your web travels, too. Leave your sign-off, URL and
call-to-action wherever you roam - blogs, articles posts,
emails. Every single Power Marketer on the web does this and
it's what you should be doing, no question about it.
Okay - so we've covered the basics of your "marketing appearance
makeover." We both have a lot of work to do, so let's go buff
that shine.
Copyright 2005 Dina Giolitto. All rights reserved.
Are YOU Content With Your Content? Get Top Secret Marketing Tips
from the Web's Biggest Gurus and Expert Authors on The First
Annual Web Content Awareness Day on FEBRUARY 9, 2006.
Go to http://wordfeeder.com/wcad/landingpage.html for details.