How to write compelling autoresponder messages to increase
sales.
An autoresponder can send emails but the essence is that those
emails get read and acted upon by the recipients. There is less
benefit to a business if emails that get sent at the cost of
bandwidth, just get deleted because they fail to convey the
essential information the receiver needs.
We take a look at the factors that will create a conducive
atmosphere for a message in an autoresponder email to be read. I
mean the kind of stuff that will make an Eskimo order air
conditioners.
-Sequence Let the entire text of the autoresponder email flow
like a story. Be sequential. For example, start talking about
difficulties people face before you suggest a solution. If you
are marketing twin-blade razors for example, you will have to
talk about the ineffectiveness of single blade razors first
before you talk about the effectiveness of twin models. This
way, you are presenting the issue logically to the reader and
before he gets to your main message, he understands the
limitation of a certain situation and the need to improve it.
-Killer headline According to research, every web visitor takes
5 seconds to decide whether a material is of value to him.
Normally, the headline tells it all. If you are unable to
attract a reader through your headline in an autoresponder, it
will be difficult or almost impossible to convince him later in
the body. The headline should be compelling enough for the
reader to want to read on. If you are selling lawn mowers to an
affluent neighborhood, you may have it wrong if you wrote
Buy cheap lawn mowers and make great savings
The affluent does not need to save. It is the middle and lower
class that needs savings most. Top class neighborhoods are rich.
It is not cost- effectiveness they want. They want something
luxurious, durable or exquisite.
The following headline can serve your business better:
Triple-power, dual-purpose, exquisite, sleek mowers for the busy
executive.
-Make the message personal People don