How to write compelling autoresponder messages to increase sales.

An autoresponder can send emails but the essence is that those emails get read and acted upon by the recipients. There is less benefit to a business if emails that get sent at the cost of bandwidth, just get deleted because they fail to convey the essential information the receiver needs. We take a look at the factors that will create a conducive atmosphere for a message in an autoresponder email to be read. I mean the kind of stuff that will make an Eskimo order air conditioners. -Sequence Let the entire text of the autoresponder email flow like a story. Be sequential. For example, start talking about difficulties people face before you suggest a solution. If you are marketing twin-blade razors for example, you will have to talk about the ineffectiveness of single blade razors first before you talk about the effectiveness of twin models. This way, you are presenting the issue logically to the reader and before he gets to your main message, he understands the limitation of a certain situation and the need to improve it. -Killer headline According to research, every web visitor takes 5 seconds to decide whether a material is of value to him. Normally, the headline tells it all. If you are unable to attract a reader through your headline in an autoresponder, it will be difficult or almost impossible to convince him later in the body. The headline should be compelling enough for the reader to want to read on. If you are selling lawn mowers to an affluent neighborhood, you may have it wrong if you wrote Buy cheap lawn mowers and make great savings The affluent does not need to save. It is the middle and lower class that needs savings most. Top class neighborhoods are rich. It is not cost- effectiveness they want. They want something luxurious, durable or exquisite. The following headline can serve your business better: Triple-power, dual-purpose, exquisite, sleek mowers for the busy executive. -Make the message personal People don