Does Your Business Need a Newsletter?

Have you ever thought about it? If you don't have a business newsletter yet, have you ever thought of the importance of having one? Why is it so vital to one's healthy business dealings? Let's explore some important factors even if you do have a newsletter. If you are not yet using a newsletter as a part of your marketing efforts, then you are missing out on new potential and already existing customers becoming valuable long-term buyers. Communicating with your subscribers as well as customers is vital for their continued involvement. It's hard nowadays for someone to remain interested in your business if they never or rarely hear about it. Hence, a newsletter is the best way to keep them involved in your business and show them your appreciation for their subscription. When you have a customer buy from you, but no newsletter to follow up, then you are virtually handing him or her back to your competitors. On the same note, when you have a visitor coming to your website and not capturing his or her name and e-mail address, it's a lost marketing effort. Of course, if the service was good and the product memorable, they may come back. But, what if they lose your website address? What if they just forget about you? What if you have a new product that your existing customer may wish to buy and they don't know about it? A newsletter will prevent these things from happening. It's a good way to connect with people, and eventually they will connect with you and your website. Having your own opt-in newsletter or loading purchased e-mails in your autoresponder. Which is the most effective and less troublesome? Your own opt-in newsletter is the most effective and the only choice nowadays. When your visitors give you their name and e-mail address, they're telling you that they agree to receive further e-mails from you. Therefore, if someone forgets that they've subscribed and complains that you've spammed them, you've got a proof that they've voluntarily given you their personal info. But, when you purchase leads and load them into your autoresponder, you don't know how those e-mails were harvested off the Internet. Those poor people might have opted-in somewhere, but certainly not for your newsletter. You're a toast if only one person complains that you've spammed them. Also, when people personally opt-in to your newsletter, they will be more acceptable to your further e-mailings as opposed to people who haven't gotten a clue how they ended up on your list. What do I write about?