Does Your Business Need a Newsletter?
Have you ever thought about it?
If you don't have a business newsletter yet, have you ever
thought of the importance of having one?
Why is it so vital to one's healthy business dealings? Let's
explore some important factors even if you do have a newsletter.
If you are not yet using a newsletter as a part of your
marketing efforts, then you are missing out on new potential and
already existing customers becoming valuable long-term buyers.
Communicating with your subscribers as well as customers is
vital for their continued involvement. It's hard nowadays for
someone to remain interested in your business if they never or
rarely hear about it. Hence, a newsletter is the best way to
keep them involved in your business and show them your
appreciation for their subscription.
When you have a customer buy from you, but no newsletter to
follow up, then you are virtually handing him or her back to
your competitors. On the same note, when you have a visitor
coming to your website and not capturing his or her name and
e-mail address, it's a lost marketing effort. Of course, if the
service was good and the product memorable, they may come back.
But, what if they lose your website address? What if they just
forget about you? What if you have a new product that your
existing customer may wish to buy and they don't know about it?
A newsletter will prevent these things from happening. It's a
good way to connect with people, and eventually they will
connect with you and your website.
Having your own opt-in newsletter or loading purchased e-mails
in your autoresponder. Which is the most effective and less
troublesome?
Your own opt-in newsletter is the most effective and the only
choice nowadays. When your visitors give you their name and
e-mail address, they're telling you that they agree to receive
further e-mails from you. Therefore, if someone forgets that
they've subscribed and complains that you've spammed them,
you've got a proof that they've voluntarily given you their
personal info.
But, when you purchase leads and load them into your
autoresponder, you don't know how those e-mails were harvested
off the Internet. Those poor people might have opted-in
somewhere, but certainly not for your newsletter. You're a toast
if only one person complains that you've spammed them.
Also, when people personally opt-in to your newsletter, they
will be more acceptable to your further e-mailings as opposed to
people who haven't gotten a clue how they ended up on your list.
What do I write about?