Designing Your Nonprofit Organizations' E-zine
E-ZINES - The alternative of choice for many organizations are a
great way to market yours. All you need is an e-mail account and
permission from your stakeholders to send the e-zine. In fact, I
have found e-zines to be so powerful that I write and produce
five a month. They are:
Self-Marketing News - a marketing newsletter for small to mid
sized businesses
PetalsNCents - a marketing newsletter for the floral industry
Creating A Legacy - a newsletter for the nonprofit community,
and
Ramblin' Rose - a newsletter for my retail customers.
WECommerce News - a newsletter for Women Who do Business on the
web
The first thing you must do is collect your customers/clients
e-mail addresses. We collect them when they call, visit my
retail business, answer surveys, or enter our contests. We ask
for an e-mail address every time we have interaction with them.
Formatting your E-zine
Keep it basically the same from issue to issue. Consistency in
the format