Why do I publish thee?
Why do I publish thee? By Linda Landry
Creating and publishing an electronic newsletter has been an
experience. I still do not think I have it down pat, yet, but I
do believe I am making progress. There have been so many scares
within the last year about sp'am, filters, and pay to send. It
is enough to make anyone with half a brain QUIT. Well, I haven't
quit, so I either have more than half a brain, or less. Please,
no comments from the peanut gallery! :~)
Seriously, publishing a 'zine has it's rewards. I have found
that it has afforded me the opportunity to establish an online
connection with some great people who would have otherwise
remained anonymous to me. There are obviously some very sincere
and giving people who are using their computer to establish
themselves in a business at home. I am glad to be counted in
that number.
Working at home is the ideal situation for many today.
Establishing an office steps away from the kitchen, the laundry
and the kids is so convenient. Taking into consideration the
overhead felt by commuters, and brick and mortar establishments,
we realize that the home biz is smart. The added tax advantage,
call it a shelter, is so beneficial when you consider the cost
of housing is your biggest expense.
So that is why I publish a 'zine! For all the net 'marketeers'
who seek an affordable media to promote their online opps. We
are all in this together and unless YOU are listed in the top
ten on search engines, you need to market your wares or biz
opps. Electronic newsletters allow you to do this at minimal
cost, which by the way is tax deductible.
As your publisher, I promise you valuable, motivational and
interesting content. I will do my best not to bombard you with
an edition so full of classifieds that yours cannot be seen. I
appreciate the new subbies who are required to wait a couple of
weeks before their initial ad is published. I know it is hard to
wait to see your ad copy appear. The good news is: a backlog
means there are other subscribers waiting to see your ad!
I am also dedicated to preserving the quality of subscribers.
You may have noticed that I referred to you as readers not
subscribers at the beginning of this issue. I have kept my word
and deleted all bounced addys. When I tell you the current
subscriber count (and you feel like we are not growing fast
enough). I ask you to understand the count is not as important
as the actual number of people who will open, read, and see the
content which may include your ad. So I thank you loyal
subscribers again as I cannot thank you enough. That is why I
publish, for you and for me and for our online opps.
Linda Landry is the publisher of CYBERSHOPNEWS and the
proprietor of two retail websites. She is listed in the 2003-4
edition of the National Register of Who's Who in Executives and
Professionals. The current edition of her newsletter can be
viewed on her site, GALLELRYOGIFTS:
http://www.galleryogifts.com. This article may be reprinted
without permission as long as it remains intact and includes
this resource box. =============================