Use a List-server to Distribute Your Newsletter

Reprintable Article: Permission is granted for the following article to forward, reprint, distribute, use for ezine, newsletter, website, offer as free bonus or part of a product for sale as long as no changes are made and the byline, copyright, and resource box is included. ---------------------------------------------------------- Use a List-server to Distribute Your Newsletter By Stephen Bucaro If you publish an e-newsletter or e-zine, you know that administering your subscriber list is a big chore. To maintain the list, you may be using an email program on your computer or a CGI program on your server. One advantage to maintaining the list yourself is that you know it is not being shared by anyone else. However, there are four good reasons why you should host your list on a list-server. 1. People can subscribe or unsubscribe from your list automatically with absolutely no work by you. 2. People often subscribe with an email alias or forwarded email account. You send your newsletter to one address, then receive a delivery failure or unsubscribe from an address not on your list. You can