The Christian Community Tries To Take Back What Belongs To Them!
"See I am doing a new thing! Now it springs up; do you not
perceive it? I am making a way in the desert and streams in the
wasteland." Is. 43:19
Until now, plagued by scandals, and unscrupulous business
practices, the Network marketing industry was being frowned upon
by the Christian community. Many Christians, who once believe
that involvement in this industry is an illegitimate way to earn
a living, now see it as an alternative to help alleviate
financial and funding pressure. For those who have become weary
of the ever-increasing benefit cutbacks and lay-offs in
corporate America, network marketing and affiliate programs has
become the alternative for their survival.
Before the dawn of the Internet, very few people really
understood network marketing, and many got taken advantage of,
due to ignorance. There are still many more, who continue to
struggle to accept its legitimacy because they do not understand
the complex nature of the industry. Network marketing is nothing
short of word-of-mouth advertising. Word-of-mouth is the most
cost effective form of advertising, and many companies would
rather pass their advertising savings to individuals willing to
promote their goods or services. The industry is being closely
monitored and regulated to protect the consumer. Because of this
tightened security, the Christian community has now step up to
the plate, using this once dreaded medium, to alleviate the
constant funding pressure, on Christian families, churches and
ministries.
One such company is Spread The Word Ministries. Based in
Arizona, this Christian-oriented company has become the largest
online Christian bookseller, with over 150,000 Christian related
products, surpassing the giant online bookseller, Amazon.com,
with approximately 60,000. Of the 5 billion dollars generated by
the Christian booksellers industry, only 12% goes back to
support ministry. That