Discount Coupons As The Ultimate Marketing Tool
Discount coupons have long been used by merchants and companies
to market their products. They have a lengthy history.
The whole concept of coupons first started in 1894 when the
druggist Asa Candler gave out 'handwritten tickets' for a free
class of Coca-Cola! This proved to be a successful venture and
we're still drinking the secret black mixture even today.
Just the very next year, C.W. Post created the very first
grocery coupon by giving shoppers one cent towards the purchase
of a new health cereal, Grape Nuts. And as they say, the rest is
history. The discount coupon was born.
By the Dirty 30's, coupons became a household stable as an
efficient way of saving money during the Great Depression. It
helped many families survive through a very difficult time by
putting more food on the table. Even today, for low income and
middle income families, coupons can stretch the weekly shopping
budget and put more food in the grocery cart.
You can read more on the history of coupons here:
www.couponmonth.com And according to this same coupon site,
coupons are becoming even more popular with 76% of the American
population using coupons.
The average coupon was only worth $1 but in total it saved
shoppers around $3 Billion in 2004. Companies and manufacturers
offered up more than $300 Billion in coupons in the same year.
This amounts to significant savings for the prudent consumer.
The first National Coupon Month was celebrated in 1998 and has
continued each year, raising the profile and highlighting the
importance of coupons in our daily lives.
With close to 80% of shoppers using coupons, covering all the
major age groups, it can add up to one powerful marketing tool.
Coupons can be a very effective tool in reaching your targeted
market segment and selling your products. One every business
should take a serious look at and see if it's appropriate for
their products. Coupons can be used as a low-cost way of
introducing your product into the marketplace. Giving out free
samples or discount coupons can gather loyal customers who first
try your product for free or at a discounted rate.
Building brand loyalty is the one of the hallmarks of a
developing a successful product or service. Using coupons is one
method of bringing your customers back for more, again and
again. Over time, your products will gain the trust of the
consumer.
One Company with a long history of using coupons is Dell
Computers. Boosting sales and bringing shoppers into the stores
looking for the latest and best Dell Bargain. It can prove to be
a very effective way of marketing your products.
With the advent of the Internet, shoppers can now get many
coupons online - including Dell Coupons. It can save you $100's
Off the price of a Dell product. Similar to Dell, many companies
and sites now use online coupons and discounts to market their
products.
As the Internet expands, so too does the consumer base for your
company's coupons, introducing a whole new audience to your
products. Savvy marketers exploit this advantage to give their
products a competitive edge in a very competitive world.
Off-line or online, coupons can be a very effective marketing
tool. It can build customer loyalty, move inventory very
quickly, boost your sales and help you reach your targeted
audience. It can be the ultimate marketing tool every company or
business should consider using.
See you at the discount counter - and bring those coupons!