The Hidden Secrets of a Perfect Sales Copy.
We are living in an e-age where everybody wants to sale their
product or services through Internet. In the physical world your
interacting behavior and friendly relationship can create a
better avenue for selling your products. Your face to face
interaction can completely convince an individual to buy your
product.
But in the internet world everything is different. You just get
10 seconds to grab a visitor's attention who may turn into your
customers. Your only way of interaction with your customers is
your sales copy. So it must be a copy which really generates
sales. It's not an easy task to make your visitor pull out their
credit cards out of their pocket.
Are you also thinking of selling your products or services on
net? Well it's a great decision. Now what points you should
consider when creating a sales copy for your product or
services. Here it is:
1. Head line:
Head line is most important part of your web copy. In fact a
great headline is 90% success of your sales page. When somebody
comes to your site, usually you have only 10 seconds to grab his
attention. Most people will make a decision about reading your
sales page in less than 10 seconds. If your headline is
compelling enough to grab your visitor's attention they will
stay otherwise they will go to other website.
>> Tell about the biggest benefit of your product in headline.
>> Create some serious problem and tell your visitors that you
can solve their problem. >> Show specific results of using your
product in your headline. Like if you are selling a book about
dog training, tell them that in next 15 days your dog will
follow all your instructions. >> Use attention grabbing words in
your headline like Free, Save, Guaranteed.
Many big copywriters say that headlines can increase response
rate by up to 1500%.
2. Sub Headline:
A sub head line gives you one more opportunity to grab your
visitor's attention and pursue them to read your sales page.
Highlights your product's benefits again and create a feeling of
urgency in your sub headline so it encourages your visitor to
read your sales page.
3. Bulleted Points:
In today's world everybody is very busy and always in hurry.
Usually your visitors first quickly skim your webpage to know
what's in it for them. Bulleted points always grab attention
because it's easy to read. So always tell your product's
benefits through bulleted points. Remember bulleted points just
act like bullet and triggers a human mind.
A bit of suggestion: always convert your products features into
its benefits.
4. Credibility:
It's also a key point of a successful web copy. Your customer
must feel that it's not just a sales copy. A real person is
sitting behind it. You should put your photo, your full contact
details (not just email, full physical address and phone number)
in your sales copy.
Testimonials are one of the best ways to build credibility but
it should be real not fake. Many people think that they can fool
their visitors by placing fake testimonials but I want to make
you clear that whatever you think about your visitors, your
sales page reflect that.
A strong Guarantee is also essential to build your credibility.
You may also place an audio or video message to give them a
sense of belonging and a kindly feeling.
5. Bonuses:
It's a human psychology to aspire to get one or more thing free
with the product. Offer them some bonuses related to the product
you are offering. If you are selling dog training book, you may
offer a dog food recipes ebook or a dog health checkup guide.
Try to feel them that the bonuses you are offering are worth
more than the price they are paying. It's a good idea to offer
digital products as bonus because you have to invest only once
to create them and delivery cost is also zero.
6. Sense of Urgency:
You must create a sense of urgency in your sales page. Make them
realize that once they lose this offer they will never get it
again. Give them an extra price discount, more bonuses, or any
lucrative offers which make them buy. You can also offer
personal email consultation if they buy within a time frame.
7. Ask for order:
Many people make a great mistake in their sales letter. They
write a wonderful sales letter but never ask for order. In the
sales letter make it a key point that you are here to sell your
product. So ask your visitors to place an order in clear words.
It is a must to call them again and again to buy your products
on a single sales page.
8. P.S. Lines:
Life goes busy and no one have a spare time to even read your
sales copy. Sometimes they just see your headline and your P.S.
Lines. Top copywriters believe that 9% success of a sales letter
depends on P.S. lines. Make it strong and compelling. Pinpoint
your product's benefits, bonuses and any special offer you are
offering.
These are some points for a perfect sales copy. If you follow
these simple points, your dream of having a long queue of
customers eager to buy your products will get true.
-----------------------------------------------------------------
------- Copyright 2005 Raamakant S.