Real Time Mortgage Leads
If you are a loan officer or mortgage broker, and you are on
the market for mortgage leads, you may want to consider buying
them in "real time."
Real time leads or fresh leads are for loan officers looking for
quality in a lead, as opposed to buying quantity, otherwise
known as buying in bulk.
If you are buying your leads in bulk, you are undoubtedly
purchasing very old leads that have been recycled from lead
company to lead company several times over.
Real time leads arrive at your door step within seconds of the
prospect filling out the on line form and hitting the "submit"
button.
Here is how it works:
1. A potential customer goes onto a website owned and operated
by the lead company.
2. The potential customer fills out the on line form specific to
what they are looking for in the way of loan type, loan amount,
ltv, etc.
3. The customer than hits the "submit" button.
4. The on line form, now considered a lead, comes to the lead
company web site.
5. The lead finds a matching filter previously set up by a loan
officer.
6. Once the lead finds a matching filter, it is than delivered
by way of e-mail to the loan officer within seconds of its
arrival.
If you are sick and tired of hearing "I filled out that form
months ago," or "I just closed my loan two weeks ago," than real
time leads may be the way for you to go.
But before you go spending your hard earned money, be sure to
research the lead company you are considering. Call and speak
with someone in customer service, find out exactly how their
system works. The quicker you can get your hands on the lead,
the better your chances of closing the loan.