The best suite of Traffic Tips
Are traffic tips important?...
Just think: someone told you that if you aren't on Internet, you
don't exist. So you started reading about how to create a web
page or you hired an expensive designer and finally, you are the
owner of Internet's most awesome web page about your product.
That's fine! But...
Who's going to find your web page among other 3.000 million web
pages?
It doesn't matter if you have a home made web page or a
professional expensive made web page. People won't find you
unless you start attracting traffic to your web page.
Suppose for a moment that you have succeeded and you start
receiving 1000 hits per week in your web page, is that good
enough?
Well it depends... If you where receiving zero, 1000 looks
pretty good to start, but the key question is. Do you just
receive 1000 hits of ANY kind of people or 1000 TARGETED hits.
By Targeted Hits I mean people who's looking for what you are
offering. And believe me the key to an easy home business is to
get TARGETED visitors.
There are many different ways to attract targeted visitor to
your web page:
Search Engines Directories Links from other web sites Off-line
media Word of mouth e-mail signatures Usenet Newsgroups
Unsolicited e-mail Banners Opt-in mailing lists Ezines Why did I
use different colors, just to point the difference between the:
Good Never use Not so good
Lets have a brief description of each one of them...
SEARCH ENGINES & DIRECTORIES
As you probably know 80% of the sales usually come from 20% of
the promoting effort, and with Search Engines this numbers
usually are 90% - 10 %.
So, to have a good traffic wave, you will use a lot of different
means of promotion, but 90 % of it will come from Search Engines
and Directories; so they are the back bone of the Internet
marketing, and here is where you have to apply your biggest
effort to do the things in the right way.
And the best part of it is that they are a free!
LINKS FROM OTHER WEB SITES
You can get links to your web page from two different sources:
*Search Engines: when your potential visitor asks for
information about one of your main keywords, the Search Engine
will show your web address link in their results. This will
result in a visitor to your web site IF you are listed in the
first 20 web addresses shown, people very rarely go after the
first 20 results
*Other sites: every good marketer is interested in providing
good content to their customers, because if they like the
content of their web pages, they'll keep on returning for more
information. So other sites might point to your web page if they
consider that's a good information to give to their customers
OFF-LINE MEDIA
There are many off line ways to generate traffic to your site:
*Printed media *TV *Direct mail *Telemarketing scripts
*Stationary *Flyers *Catalogs *Billboards *Blimps *News releases
to targeted media *Business cards. *Etc.
I told you above that the first and best way to attract targeted
visitors to your web page is through Search Engines and
Directories, well... the second best way to attract visitors to
your web site is to write an article for a magazine or newspaper
that reaches your targeted market.
And why is this so important? Because if an important magazine
or newspaper shows an article written by YOU, there is an
implied endorsement from them. Their customers believe in them,
and if they show YOUR article the customers feel they should
believe in YOU.
WORD OF MOUTH
Word of mouth will cost you nothing and that makes it a very
cost-effective way of attracting targeted customers. What could
be better than a real person's testimony? But it isn't easy to
get.
Why is people going to talk about you?
They will only talk about you and refer you if your offer them
extremely good content, and if you treat them as if they where
your only customer!
E-MAIL SIGNATURES
Very easy to create and free too!
This is a very powerful and legal way to attract targeted
customers because every time you write an e-mail to one of your
customers they see it.
And it becomes a strong way of promotion if you write to
newsgroups, mailing lists, or any other place where many people
will see it.
E-mail signatures are a combination of a business card and PS it
should be located at the end of all your e-mail, and are the
second most important part of any sales letter.
USENET NEWSGROUPS
We must distinguish between two kind of Newsgroups, Forums and
Mailing lists
*Loosely regulated groups: Where anyone can write about
anything. Yes you will be able to put your add here, but as
anyone can, they are flooded and scarcely anyone pays much
attention to the
*Serious groups: That will have strict self-enforced rules.
Write any commercial stuff to them and you'll be flamed. Here
you have to build a relationship with the group, honestly
participate in their discussions and they won't care if your
include your e-mail signature, but don't try to fool them. They
will insult you or you'll get banned or both.
As a matter of fact, unless your product or service and the
Newsgroups topic have a perfect fit, it's better not to use
them. You will have to read everyone's postings everyday, and
contribute regularly to get a small response and a lot of spam.
UNSOLICITED E-MAIL
If you send un-targeted e-mail to anyone, and don't provide your
name, reply e-mail address and a way to be removed, that's named
spam
My advice is no to use it, not only for moral issues, but
because it doesn't work, you will end loosing your ISP, your web
sites and hours of hard work.
A different thing is to write to targeted lists of people that
have specifically accepted to receive your e-mail. (Although
most of them accept your e-mail because they want to receive
some free gift offered to tempt them, and so are a low motivated
un-targeted market)
BANNERS
Lets be direct: how many times do YOU click over a banner?
A banner to be of any use has to be: *Very well designed to
produce high impact *It has to be animated to catch attention
*It has to load quickly *It should be at the top or the bottom
of the page to get best results *It better be the only one on
the site *They are too expensive for most of the companies
That you read about a banner exchange program that's free. Don't
dream about it. It's never free, it will cost you A LOT of
money, because although someone MIGHT click over your banner
that's shown in other site, when a targeted prospect that's
browsing YOUR site, clicks over the exchange banner, you can say
good bye to your prospect. And that's a lot of money!
OPT-IN MAILING LISTS
This is a good selling method! Because only targeted people will
opt-in to your mailing list, BUT although opt-ins allow you to
create a relationship with a targeted prospect that when they
start trusting you, in many cases will by from you, this is a
long term relationship, and here we are talking of TRAFFIC
developers.
This is NOT a good way to develop traffic, is a good way to
develop sales in the long term
EZINES
Same as with opt-ins, this is a long term sales source, not a
traffic developer.
If you are looking for a good traffic building tips ebook, you
can find it here: http://www.easy-home-business.com/how-to-
sell.html
Written by Dr. Roberto A. Bonomi