Gift Cards - Here To Stay Or On The Way Out?
You have a list of folks you want to send gifts to. Many are out
of state. Then there are your immediate siblings. Some you know
well. Others? You just don't have a clue as to what half of them
like? So you consider giving them a gift certificate. After all
money doesn't grow on trees. The fact is with the cost of gas
doubling over the past few years, inflation on our heels and the
growth in family reunion attendance, offsetting the cost of gift
giving by finding low priced items that every body loves has
become an even greater challenge then it ever has been. Thus the
growing popularity of gift cards.
The National Retail Federation anticipated $17.24 billion worth
of holiday sales last year in gift cards. The reasons gift cards
are so frequently bought in place of other items are numerous.
No one wants to give a gift that is not appreciated. In
addition, who wants to burden down an aging relative with having
to drive several miles to a store she nevers shops in order to
exchange the gift.
Folks once thought that with a gift card you couldn't go wrong
trying to please. And this seemed logical at the time. Thus as
gift cards gained popularity, many merchants jumped on the
bandwagon. It is true that there is very little need to guess at
what the recipient wants but are all gift card recipients
pleased? For instance, what if you give a gift card from a
sporting goods store to someone who's not into sports? Or a gift
to shop a jewelry store to someone who lives too great a
distance from the store to even bother to shop there.
On a positive note 60 percent of gift card issuers, offer the
potential to obtain a replacement card, with the remaining
balance, if the original is lost or stolen. But getting a
replacement may require the original receipt and the card
number. Some companies may accept other proof of purchase. The
gift card recipient would have to have all the papers to obtain
a replacement. No wonder a significant percentage of gift cards
have gone unredeemed. That said, when buying a gift card, look
carefully at the pre-purchase disclosures of terms and
conditions on the web site and the packaging in the store. If
terms are not given or appear too cryptic to be complete don't
buy.
So when a recipient receives a card from a store they don't like
obviously the card just sits in a dresser drawer until it's long
past the expiration date? Are merchants pocketing the cash while
the gift card purchasers just throw away money? That was once
the case. But companies like Sears announced it is eliminating
expiration dates from all gift cards issued beginning December
17, 2003. Other card issuers have been quickly following suit.
In addition to less expiration date worries there are now a hand
full of companies dedicated to redeeming major retail gift cards
for recipients of unwanted, unredeemed gift cards. One site,
thegiftassistant.com, offers gift card ordering, redemption
programs as well as gift card exchanges. Many of these companies
offer services for such card issuers as Best Buy Starbucks and
Outback SteakHouse. Still with all the recent changes in favor
of the recipient losing the impersonal commercial stigma
associated with gift cards has been a challenge.
Some gift card websites have gone to great length to overcome
this obstacle. Now you can download your own images and add your
own text to create a custom card. Embossed text gives the card
that engraved look, a very personal touch.
Still with all the work to personalize a gift card they still
seem to need help to stand out in the crowd of greeting cards
and gift bags. After all a gift card is four times smaller that
a simple greeting card and weighs only a few ounces. Gifts card
just don't have what it takes to stand out among large presents.
Some sites compensate for this by upping the value of gifts
cards. Some cards values far outweigh any large dominating boxed
gift. From $25 to $300 or more. With the advent of prepaid debit
gift cards from VISA, MasterCard, American Express and
DiscoverCard folks can give a gift card valued at as much as
$3000 dollars depending on the provider. Perhaps big things do
come in small packages.
And speaking of gift card packaging. To offset the glamour less
presentation of gift cards one site at
http://www.greetingcards.fimark.net has designed an online
personalized greeting card printery that creates personalized
greeting cards complete with glittering card face and bow to add
that spectacular touch to an otherwise wee-sized gift.
With all the attention gift cards have been given these past few
years it would seem they are here to stay. Just make sure you
can find them once you've put them away. And above all exchange
or redeem the non-debit kind.