It Ain't About You

You can find more resources on sales coaching, executive coaching, sales training, time management, cold calling, prospecting and career coaching from New York Sales and Leadership Coach Keith Rosen MCC at http://www.profitbulders.com. On a very basic level, there are five ingredients needed to create a sale: 1. The salesperson. 2. The qualified prospect. 3. A need or want that the prospect has. 4. The product or service. 5. The selling strategy or procedure you follow that guides a prospect to the natural conclusion of the selling process; the sale. While many salespeople would say the selling process is about the customer, they wind up making it about themselves. How do I know this? Look at some of the limiting beliefs that contribute to cold calling reluctance that we mentioned earlier. Think about all the fears or reluctance you may experience when it comes to cold calling or selling.