Two Strong Weapons for Business Popularity to Increase Sales
Part 1
Many people think that writing of press releases is only
for professional PR specialists and marketing people. This
article shows you how easy is it to write your own press
release. The next article will show you how to use search
engines to promote your business with the help of press releases.
It differs if you are writing an advertising article or a press
release. If you are able to find the difference, you have
already done the most important step in the right direction for
writing your own press release. If not then you have to know
that writing a press release is informative, writing for
advertising is strikingly. Both methods should help you
increasing your sales.
Actually there are few steps and rules you need to follow to
start writing your press releases today.
Step one: Find out what you want to tell the reader
Take a paper and write down some notes about your business. Your
notes should be focused on your strongest points which your
company treats. I mean with "strongest" the highest profitable
things your business can do for your clients. After you finish
writing down your notes, read them once again. Try to find the
best one of them. It helps if you tray to think like somebody
else or other person who is in need of information about your
own business and information about what profit he gets if he has
this information.
Step Two: Writing the short text
Once again take a paper and explain the best note you've found
out before. Your explanation should not be longer than 6-8
sentences. Think.. If you are writing about something which the
others don't know what it is, it will be required to include
short information about your subject. The first three sentences
and the headline too are the most critical points of writing
your press release. In those parts you can show the reader how
important is it to continue reading. Be careful, it could be
also the point that the reader stops reading your article. A
good advice is to start with something which the reader can
figure out and should be related somehow to your business.
Step Three: Writing the main part
After writing the first section of your press release prepare
for the next part. Press releases include usually a name of
person ( CEO or Marketer ) who explains a product or a certain
service. It's also usual to add some quotes said by this person.
Here you can start to write three or four sentences then end the
paragraph by adding the related quote. Write only reasonable
statements and avoid any requests to buy or order a product from
the reader. Don't forget you are writing an informative article.
Use words like "we know" and don't use words like "I think" or
"I hope". So you can win the reader trust and present your firm
as an expert. Write about 2 or three paragraphs according to
those rules shown in this step.
Step Four: Writing the Company Information
Some reader would like to contact your company. In this section
write the name and the post address of your company, the name of
contact person and his phone number and if possible his e-mail
address. A link to you website would be also required.
Step Five: Writing your own Information
Your contact information shows the reader who wrote this press
release. Make it possible for the reader that she / he can
contact you if she / he have questions.
Step Six: Writing the Headline
Many people start writing a press release by thinking about the
headline. I don't. The reason is that I've always found a better
headline while writing my press releases. I decided to let this
step done at the end. So I don't have to change my headline
while writing the other information.
In this most important step, read your press release several
times. Use the information you wrote to get the best possible
HEADLINE. Think.... If you receive an e-mail and find the
subject interesting, you will decide to read it. If not you will
delete it after a second. After reading your release take some
notes or points about it's summary. Try to find one eye caching
sentence. The sentence should be: . Easy to understand. . It
should treat directly the subject of your press release. . The
number of words should be between four and eight. . Ask yourself
"Would I read the content of this press release if I see this
headline?". If negative try it once more.
TIP: People are interested in solutions and answers of
critical questions beginning with "how can I solve?" or "What
can I do for?" which are meeting their needs, solving some
problems or helping them improving their business.