The Power of Knowing Your Customer
Often times we believe the depth of our customer does not extend
beyond that of the business they do with us.
In fact, it goes way beyond that. People love to talk about
themselves, and if you take the time to talk to your customers
about non-business topics, you will find that, more often than
not, they are more than happy to engage you in conversation.
By getting to know your customers, you can find a whole lot of
valuable information from them. Such as where they live, do they
have a family, what their hobbies are, do they have pets, etc.
By finding out this type of information, you can determine what
their needs are, than proceed to tell them about the products
you have, that you believe would be ideal for their needs.
Another plus when it comes to getting to know your customers, is
that every time you speak with one another, you are
strengthening the business relationship you already have with
them.
When I talk about getting to know your customer, I don't mean
that you have to extend an invitation to them to join you at
Thanksgiving dinner.
All you have to do is take a little extra time to get to know
their names and what their needs are.
For instance, if you have a new customer whose name is Mike, and
building train sets is his hobby. The next time you see him, you
can address him by his name, and ask about how the trains are
coming along.
One, he will be thrilled that you remembered his name, and two,
since building train sets is his hobby, he will be more than
happy to tell you all about it.
These types of techniques kick open the door to more sales. The
better a person gets to know you, the better they will begin to
trust you, and the more likely they will be to do business with
you.
People prefer to do business with people they know and trust, it
gives them a comfort level. So get to know your customer and
work on earning their trust. They will not only do business with
you. They will most likely refer their friends and family to you
as well. Good luck.
This article may be reproduced by anyone at any time, as long as
the authors name and reference links are kept in tact and
active.