Expert Qualities in Sales
If you went to see your doctor, and he mentioned a particular
over the counter drug to you, or a particular type of food that
was healthy, chances are, you would listen to this advice, than
go out and buy the product.
Why is it that when a doctor recommends a product, people buy it
without any hesitation, without talking it over with their
spouse, and without asking any questions.
The main reason being, people respect and trust their doctors,
they see them as experts on medical topics, even though they are
not authorities on every subject.
The relationship between a doctor and patient is built on trust
and developed over time, therefore a doctor doesn