Direct Mail and The Real Estate Agent
For many agents, the most utilized forms of advertising and lead
generation are former client contact, which may or may not lead
to referrals for new business, and the old standby, the local
real estate magazine. All are great ways to generate business,
because you are targeting potential clients.
Direct mailing can be another useful tool and make a good
arsenal, great. Still, agents never really consider a direct
mailing campaign as a viable source of lead generation. Yet it
is, not just for former clients but to generate new clients as
well. Direct mail remains one of the most successful forms of
advertising in almost every industry. So why aren