Direct Mail and The Real Estate Agent

For many agents, the most utilized forms of advertising and lead generation are former client contact, which may or may not lead to referrals for new business, and the old standby, the local real estate magazine. All are great ways to generate business, because you are targeting potential clients. Direct mailing can be another useful tool and make a good arsenal, great. Still, agents never really consider a direct mailing campaign as a viable source of lead generation. Yet it is, not just for former clients but to generate new clients as well. Direct mail remains one of the most successful forms of advertising in almost every industry. So why aren