Overcoming Your Biggest Competitor

Before you read any further in this article, I'd like you to take a moment and write down who your biggest competition is. OK, got it? I'm going to go out on a limb here and tell you that no matter what company you wrote down, you're wrong. Here's what I'll tell you; no matter what industry you're in, no matter how long you've been selling, the biggest competition you face in selling is the status quo. The Status Quo; whatever it is your prospect is doing now