How to Make Cold Calling Work for Your Business

Yes, I know most of us hate cold calling. But for many B2B businesses it can be a cost-effective way to generate quality leads. I'm not necessarily an advocate for cold calling but I am an advocate for doing what works and doing it well so you get the best return possible. If cold calling is accepted in your industry then you should consider making it a prospecting tool. A benefit is that you connect directly with people who are likely to need or want what you offer. And, because cold calling is an active form of prospecting you can use it to fill holes in your pipeline when other lead generating methods are falling short. So, if you decide to make cold calling part of your lead generating system, here are some ideas to do it as productively as possible. 1. Have a Lot of Leads First, have a lot of leads. Jeff Mayer (SucceedingInBusiness.com) mentions this in his book,