How to Make Cold Calling Work for Your Business
Yes, I know most of us hate cold calling. But for many B2B
businesses it can be a cost-effective way to generate quality
leads. I'm not necessarily an advocate for cold calling but I am
an advocate for doing what works and doing it well so you get
the best return possible.
If cold calling is accepted in your industry then you should
consider making it a prospecting tool. A benefit is that you
connect directly with people who are likely to need or want what
you offer. And, because cold calling is an active form of
prospecting you can use it to fill holes in your pipeline when
other lead generating methods are falling short.
So, if you decide to make cold calling part of your lead
generating system, here are some ideas to do it as productively
as possible.
1. Have a Lot of Leads
First, have a lot of leads. Jeff Mayer
(SucceedingInBusiness.com) mentions this in his book,