Train a Winning Sales Team: Rounding Third and Heading for Home
Although I never met the man, I imagine Lou Boudreau would have
made one heck of a field sales trainer. In 1942 the 24-year old
Cleveland Indians shortstop was promoted to player/manager of
his team, and for the next eight years Boudreau did what we, as
trainers, are called upon to do every day: demonstrate success,
inspire success and cultivate success. Think of it as the triple
play of sales training.
DEMONSTRATE
A seven-time All-Star shortstop, Boudreau was only the second
manager to take the Indians to a World Series Championship, and
no one has done so since. Clearly, he was a man who demonstrated
success. As field sales trainers we must similarly make success
a habit. A field contact with a trainer may be the first