Reward Your Customers
The formula for success for any business is to get your
customers to make repeat purchases. There are a number of
factors involved for getting repeat customers: pricing, quality
of products and services, excellent customer service etc. One of
the best ways is to reward your customers for their repeat
purchases. Here are three effective customer reward programs you
could implement:
Number Of Purchases
This program is based on the number of purchases made by any
customer. You could give away a free product or service to any
customer that makes ten or more purchases. To make the program
more effective you could require a set time period that all ten
purchases must be made by.
Dollar Amount
You can require a certain dollar amount be spent before the
customer receives a reward. Tell customers if they spend over
$50 in one month at your web site they get a 50% discount on
their next purchase. You could also just reward one customer who
spends the most every month with a bigger reward like a
vacation.
Points System
Reward customers a point for every one-dollar they spend. Lets
say customers can get a free computer for 300 points. That means
customers will spend $300 dollars on your products and services
to get enough points to get the free computer. To push slower
selling products or services just offer more points per dollar
spent for those particular items.
The kind of rewards you give should depend on what your business
can afford. Cheaper rewards could be gift certificates, coupons,
clothes, or movie passes. Expensive rewards could be jewelry,
vacations, bed and breakfast gift certificates, electronics or
computer equipment.
You may want to invest in a good database program to keep track
of your rewards program. I also recommend contacting a legal
professional for advice, set-up and the structure of your
rewards program. I hope these ideas I've given you help make
your business more successful.