Closing: An Essential part of the closing process

Closing: An Essential Part of the Selling Process The ultimate outcome of the selling process is to close the sale. Closing the sale is extremely problematic for most sales people often causing them to lose sight of this vital objective. Studies show that a vast majority of sales people never even try to close the sale by simply asking for the order. Some marketing executives estimate that as many as 50 % of all sales representatives quit after their first sales meeting and fewer that 12% persist until a buyer finally says