The Top 7 Sales Blunders
The Top 7 Sales Blunders
We all make mistakes when selling our product or service. Here
are the most common mistakes people make. I have to admit I have
made many of mistakes listed in this article even though I have
been teaching this stuff for almost a decade. I hope you can
learn from them. 1.Allowing a prospect to lead the sales
process. The best way to control the sales interaction is to ask
questions. This is also the best way of learning whether or not
your product or service meets the needs of your prospect.
Quality questions that uncover specific issues, problems, or
corporate objectives are essential in helping you establish
yourself as an expert. 2.Not completing pre-meeting research.
After several weeks of voice mail I finally connected with my
prospect and scheduled a meeting. Unfortunately, I entered the
meeting without first researching the company. Instead of
presenting a solution to an existing problem, I spent the entire
meeting learning fundamental information, which to senior
executives, is a complete waste of their time. This approach is
one of most common mistakes. I have received countless phone
calls from sales people hawking their wares and trying to sell
me