"Why Saying No Can Make Your Sales Soar"
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"Why Saying No Can Make Your Sales Rate Soar"
- by "Dangerous" Debbie Jenkins
(c) Debbie Jenkins. All Rights Reserved.
http://www.debbiejenkins.com
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Yes, it's true. Saying "No" is a great way of getting people to
want what you've got even more.
The problem is, most small businesses rarely say no to anyone,
so they never get to see the power of this two- letter word in
action. While it's always a risky strategy, saying "No" can be a
really good way of making your business even more desirable.
Here Are 4 Ways "Saying No" Can Get A "Yes"
1. Child - Adult When you were a kid, you'll remember that some
things were for adults only. Your mom or dad would say, "This
Vodka, Whisky, Beer is for adults, not for you." Then as kids we
would either sneakily try it out when their backs were turned,
try pleading with them for a "little taste" or eagerly await the
day we were old enough to try it. When we did finally try it
we'd nearly choke and then pretend to ourselves that the putrid
tasting liquid burning our throat actually tasted good! This
little fib will then follow a good proportion of us into our
adulthood.
Simply telling someone that "this is not for you" will appeal to
the rebellious child in them and make them want it all the more.
Bonkers but true!
Here's the closing part (slightly modified) of a sales
presentation (dressed up as a cosmic health seminar) I remember
hearing. Although this particular example is blatantly obvious
when you know what you're looking for, it created a massive rush
of people paying over