Secrets of Promotion
Secrets of Promotion by Christopher Given Dip in Bus Admin, Cert
in Mgt, ACMI
www.vitalvortal.co.uk
Sales does not have a very nice image. Salesmen ringing up out
of the blue to sell their latest product, untrained or
unenthusiastic sales staff knocking at your door, are some of
the images that spring to mind.
But service doesn't need to be like that in order to make the
sale.
What is Customer Service?
"Customer Service is the supply of that which satisfies the
consumer need and want"
This is about providing a physical product plus all the
individual tasks that make up the entire process. Please do not
confuse service with sales, as they are totally different.
"Sales is the use of language and presentation in order to
persuade customers to buy"
Elements of customer service
Availability of item
After sales service
Handling of orders
Reliability or quality
Most organisations employ people to handle customer calls,
emails and to wait on customer's needs The functions are to: