Secrets of Promotion

Secrets of Promotion by Christopher Given Dip in Bus Admin, Cert in Mgt, ACMI www.vitalvortal.co.uk Sales does not have a very nice image. Salesmen ringing up out of the blue to sell their latest product, untrained or unenthusiastic sales staff knocking at your door, are some of the images that spring to mind. But service doesn't need to be like that in order to make the sale. What is Customer Service? "Customer Service is the supply of that which satisfies the consumer need and want" This is about providing a physical product plus all the individual tasks that make up the entire process. Please do not confuse service with sales, as they are totally different. "Sales is the use of language and presentation in order to persuade customers to buy" Elements of customer service Availability of item After sales service Handling of orders Reliability or quality Most organisations employ people to handle customer calls, emails and to wait on customer's needs The functions are to: