Increasing Sales with Customer Interaction Points
Documenting and exploring the communications you have with your
customers can reveal opportunities for selling and educating
them that may not have been apparent previously. It is important
to understand the terms that are being used here because they
are critical to deriving more sales from each interaction. This
will become clearer when we explore the three key elements --
influencers, mediums, and expectations.
Customer interaction points represent any communications you
have with your customer at any point in the relationship. These
points represent a system of selling and educational
opportunities. When we talk about exploiting customer
interaction points, we are specifically looking at employing the
greatest possible advantage for both the customer and your
organization