How To Sell Snow To An Eskimo
Think it's a hard thing to do? Think again my friend. You don't
need to be that good of a salesperson either. I'm sure you've
heard this "That person is such a great salesperson they could
sell snow to an Eskimo."
To find the answer to what make these salespeople so great I
studied them. Here's what I found each one had in common.
#1. They all studied their potential customers to learn their
needs and desires.
#2. They were all creative and knew how to target only people
that had a need or desire for the product or service they were
selling.
#3, They each had determination.
The first trait I'm sure all of you reading this article have.
You can all ask questions. Just make sure you fashion your
questions in a manner that gets you the information you need to
learn the person you're asking needs and desires.
By now I'm sure you're saying to yourself, "Yea, but how can I
sell snow to people that already have more snow than they know
what to do with." To do this you will need to have the second
characteristic of the super salesperson.
Creativity is something we all have. It's just some of us don't
know it. Here's how I found the answer to how to sell snow to
Eskimos. I posted a question on marketing consultant Willie
Crawford's message board at:
http://www.williecrawford.com/cgi-bin/index.cgi
The question I asked was "What can you make out of snow?"
Willie gave me a list of things that could be made out of snow.
You see Willie stayed in Alaska for a while and knows snow. I
myself have no idea because I live in Texas and rarely every see
snow.
I also posted my question on the "Home Business Web Sites Forum"
ran by Steve MacLellan a Canadian. Steve told me of a Hotel
built of snow and ice in Canada. He also mentioned a few other
items that could be made from snow and/or ice. Steve is a web
developer but knows more than I about snow. You can post
business related questions on his message board at:
http://www.homebusiness-websites.com/cgi-bin/index.cgi
Steve is very knowledgeable and helpful.
While I've never sold a single Eskimo snow, If I were really
determined to do so I could. How? >From the list of things
Willie and Steve gave me of what could be made from snow and our
discussion of living in Alaska. I found several ways I could
process or repackage snow to sell to Eskimos.
Let just say I was determined to sell Eskimos snow. The first
thing I would need to do is talk with some Eskimos to find out
what their needs and wants are. Then all I would need to do is
show them how my snow-based product is just what will satisfy
their needs and desires.
So remember ask questions, satisfy needs and desires, and be
determined. And soon people will be saying you can sell snow to
Eskimos.