5 Secrets For GRIPPING Sales Letters!
We both know that to make a sale, you need to have people
actually read your sales letter. So here's five often overlooked
yet simple techniques you can apply to any sales letter right
now to turn your copy into an engaging, "keep them reading till
the end" deal closer. Read on.
1) BREAK UP YOUR COPY WITH A FEW ONE SENTENCE PARAGRAPHS
Nothing scares the reader of a sales letter quicker then a
long-winded, cluttered, blab on forever sales letter.
The remedy?
Instead of writing a short sales letter (we know long copy
sells), break it up and make it LOOK smaller to the untrained
eye.
You can do this with short one-sentence paragraphs.
It's an easy way to cut a long sales letter down to size and
hand it over to your readers in easy to digest bites.
And it works!
Try it now. Take your existing sales letter and just break it up
a bit. Divide a paragraph into a few one sentence paragraphs
here and there. Make it easy and clean to read and watch what
happens!
2) USE THESE TO BREAK UP YOUR COPY
Again, long sales letters freak us out. Unless we're really hot
for the offer we won't want to jump in and invest the time
reading a sales letter that looks like it could take us the
better part of an afternoon.
Aside from breaking up sentences, add bullets that scream about
benefits. Number some of your comments into mini lists. And use
bold printed large font headlines to catch the eye and give
separation to long runs of copy.
3) EMPHASIZE STRONG WORDS AND PHRASES
Nothing draws the eyes like a bold printed phrase or an
underlined word. And it works wonders for making your copy
reader friendly.
There are all kinds of techniques you can use when you want to
draw the eye to certain points and benefits. Some include:
* Italics * Highlighting * Bold * Capital Letters * Large Font *
Underlining * Graphics * Indented Sentences
But one word of caution. Overuse of these emphasizers can
quickly lose their effectiveness when overdone!
4) START SOME SENTENCES WITH A CONJUNCTION
The easiest way to make a transition from one paragraph to
another, and keep the tone conversational, is to start your
sentences with conjunctions.
But again, keep it simple. It's easier to say "and" rather then
"furthermore". Keep your copy simple and in a sixth grade
reading level for maximum effectiveness.
5) USE FRAGMENTED SENTENCES
Sentence fragments provide a way to place drama and emphasis in
your sales letters.
Example:
Today you can have complete access to my arsenal of maximum
power promotion tools guaranteed to give you solid results. But
one word of caution. These tools are only recommended for those
that can handle a flood of traffic buzzing their site.
I threw in "one word of caution." That emphasize the sentence,
and makes it hit like a pillowcase full of stones.
These five techniques are time tested and proven. Use them to
create a sales letter that holds your reader and doesn't let go!