Product Sales Beat Ads Sales for Web Revenues
Most entrepreneurs who launch a Web site are seeking product
sales revenue or advertising revenue. Even corporate brochure
sites frequently sell advertising. As you click through sites
while you're online, the proliferation of advertising gives the
impression that Web ad sales could be a logical (and potentially
profitable) way to offset the expenses of building, maintaining
and promoting your site.
But before you make the call to Monster.com to ask who places
their advertising, you may want to consider these statistics
from Jupiter Media Metrix, and premier online advertising
tracking company: